Question

Rap star Xzibit has signed an endorsement deal with athletic footwear manufacturer Dada to produce shoes. The line named "Pimp Your Kicks," alluding to Xzibit's role as host of the MTV show Pimp My Ride, became available in late 2005. Dada hopes Xzibit will act as a(n) _____ and influence consumers to buy the shoes. a. opinion leader b. innovator service c. provider target d. recipient referential mentor

Answer 1

Answer:

The correct answer is letter "A": opinion leader.

Explanation:

An opinion leader is a person who, due to the expert status obtained and because that individual represents a trusted source, has a major influence within a given group. Opinion leaders tend to be charismatic, well-known, and serve as a community leader. Moreover, opinion leaders must have an in-depth knowledge of the issue involving the group.