In this example, Wrigley used the Penetration pricing.
Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.
This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.
In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.
In conclusion, Wrigley used the Penetration pricing to attract new customers.
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Answer:
The electrical action has the better expected monetary value with 492,000
Explanation:
We will multiply the expected outcome by their probability then, we add them to get the expected monetary value per option:
![\left[\begin{array}{ccccc}$WIND-UP&$Return&$Probability&$Weight\\$Light&325000&0.1&32500\\$Morerate&190000&0.3&57000\\$Heavy&170000&0.6&102000\\$Total&&1&191500\\\end{array}\right]](https://tex.z-dn.net/?f=%5Cleft%5B%5Cbegin%7Barray%7D%7Bccccc%7D%24WIND-UP%26%24Return%26%24Probability%26%24Weight%5C%5C%24Light%26325000%260.1%2632500%5C%5C%24Morerate%26190000%260.3%2657000%5C%5C%24Heavy%26170000%260.6%26102000%5C%5C%24Total%26%261%26191500%5C%5C%5Cend%7Barray%7D%5Cright%5D)
![\left[\begin{array}{cccc}$PNEUMATIC&Return&Probability&Weight\\$Light&300000&0.1&30000\\$Morerate&420000&0.3&126000\\$Heavy&400000&0.6&240000\\$Total&&1&396000\\\end{array}\right]](https://tex.z-dn.net/?f=%5Cleft%5B%5Cbegin%7Barray%7D%7Bcccc%7D%24PNEUMATIC%26Return%26Probability%26Weight%5C%5C%24Light%26300000%260.1%2630000%5C%5C%24Morerate%26420000%260.3%26126000%5C%5C%24Heavy%26400000%260.6%26240000%5C%5C%24Total%26%261%26396000%5C%5C%5Cend%7Barray%7D%5Cright%5D)
![\left[\begin{array}{cccc}$Electrical&Return&Probability&Weight\\$Light&-600000&0.1&-60000\\$Morerate&240000&0.3&72000\\$Heavy&800000&0.6&480000\\$Total&&1&492000\\\end{array}\right]](https://tex.z-dn.net/?f=%5Cleft%5B%5Cbegin%7Barray%7D%7Bcccc%7D%24Electrical%26Return%26Probability%26Weight%5C%5C%24Light%26-600000%260.1%26-60000%5C%5C%24Morerate%26240000%260.3%2672000%5C%5C%24Heavy%26800000%260.6%26480000%5C%5C%24Total%26%261%26492000%5C%5C%5Cend%7Barray%7D%5Cright%5D)
Answer:
Answer d
Explanation:
Mergers and acquisitions from legal point of view differ in a way that acquisition happens when entity takes ownership of another entity's stock, equity interest or assets, while merger is a consolidation of two entities into one. Except for answer d, all other examples are purchases of another company's stocks or assets. Acquisition therefore means takeover of a company by another company, while a merger usually means consolidation of two companies into one based on mutual agreement and with one management
Answer:
The higher the price, the higher the producer's profits. Your needs and wants are unlimited. If heavy competition for a product keeps its price low, businesses will be very motivated to offer the product for sale.
