<u>Children's construction sets</u><u> is the primary product focus for the </u><u>lego </u><u>company.</u>
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What is the strategy of LEGO?
- The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play.
- The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
Does LEGO use differentiation strategy?
- The LEGO group is using the differentiation strategy as the company states, "we want to be the best, not the biggest."
- In addition to that, the company is focusing on new product development along with innovation as well.
Why is LEGO so successful?
- Instead of offering kids ready-made toys, LEGO gives them the opportunity to build their toys — a much more challenging activity which kept kids engaged for hours.
- The LEGO System of Play becomes very successful and the company starts selling it to other countries.
Learn more about LEGO
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It can be noted that when the addition of more features to an existing product overwhelm the customers, it is known as feature fatigue.
<h3>What is feature fatigue?</h3>
Feature fatigue simply means when consumers shy away from products that appear to be rich in features.
This occurs ehen a company continually adds more features to an existing product to try to appeal to more customers may end up overwhelming customers and create an unintended consequence.
Learn more about fatigue on:
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Answer:
Total sales variance $87,340 Favorable
See report below
Explanation:
The sales budget for the month of June would like as follows:
Budgeted Sales
Product units Price Total($)
A 40,000 $7 280,000
B 39,000 $9 351,000
Actual sales
Product units Price Total($)
A 39,000 $7.10 276,900
B 49,600 $8.90 441440
Sales Budget Report for the month of June 2019
Budget Actual Variance ($)
A 280,000 276,900 3,100 Unfavorable
B 351,000 441,440 <u>90,440 </u>favorable
Total sales variance <u> 87,340 Favorable</u>
The media mix is the combination of media used and the frequency of advertising in each medium.
A. You have to know how much risk you are willing to take in order to figure out what sort of investments will fit your needs.
b-d are not only wrong, but very poor strategies in general.
