Question

A consumer products company produces inexpensive goods in underdeveloped markets, then repackages them as cost-effective innovations for Western buyers. This is an example of glocalization.A) TrueB) False

Answer 1

Answer:

B) False

Explanation:

Glocalization is a term that combines both globalization and localization. It was first used during the 1980s in Japan to define a way of thinking and developing business strategies: think locally and act globally.

Back in the 1980s Japan's economy was booming, it was the second largest economy in the world and Japanese car manufacturers and technological firms were wiping out the competition. This term refers to the western interpretation of Japanese business strategies of that decade, of selling similar but differentiated products everywhere.

E.g. American car manufacturers used to complain that Japanese consumers wouldn't buy their cars in Japan, but they simply had the steering wheel on the wrong side and Japanese consumers were not willing to even try them for that reason.

Luckily, things have changed and American companies also realized that their reality is not necessarily the reality of the rest of the world, and you must adapt your products to different markets.