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4 years ago

After the problem has been defined carefully, the next step in the marketing research process is to: ________.

Business

2 answers:

riadik2000 [5.3K]4 years ago

5 0

Answer:

Development of approach to or method of inquiring the problem

Explanation:

Marketing research refers to a study in which qualitative and quantitative data about issues that have to do with marketing products and services are systematically gathered, recorded and analysed to determine the effect of changing marketing mix components on the behavior of customers.

A marketing research process has a six-step process as follows:

1. Problem definition;

2. Development of approach to or method of inquiring the problem;

3. Research design formulation;

4. Field work;

5. Preparation and analysis of data; and

6. Generation of reports.

It can be seen from the above that the next step after the problem has been defined carefully in the marketing research process is to determine the approach or method of inquiry to employ.

Under the development of approach to or method of inquiring the problem, objective or theoretical approach formulated; models of analysis are developed; research questions and hypotheses are generated; and factors that can affect research designed are identified.

liraira [26]4 years ago

3 0

Answer:

After the problem has been defined carefully, the next step in the marketing research process is to develop a research plan.

Explanation:

The marketing research process is a process aimed at identifying problematic situations present in the daily life of society, with the aim of creating one or more products that meet the needs or solve the problems that such situations cause to people. In this way, it seeks to create a highly demanded product that is profitable for the company that produces it.

The first step in this process is the identification of the problematic situation, after which different resolution alternatives begin to be evaluated, thus creating research plans aimed at finding a solution capable of being monetized through its insertion into the market.

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Marietta Hotels used a twenty-five-year, $50 million bond issue to finance its expansion. In its plan to ensure that funds would

lianna [129]

Answer: sinking fund

Explanation: In simple words, it refers to the method under which then organisation set aside a fund for the repayment of this debt over the years.

Under this method, the organisation is setting aside 10 percent every year so that there will be no heavy load on the organisation at the end of the tenure.

Hence from the above we can conclude that the given case depicts sinking fund.

5 0

4 years ago

Help please . I've been stuck for a long time ughhh

Tom [10]

What's the question you need help with ??

6 0

3 years ago

A 13-year, 6 percent coupon bond pays interest semiannually. The bond has a face value of $1,000. What is the percentage change

Ierofanga [76]

Answer:

b. −1.79 percent

Explanation:

You can solve this using a financial calculator. I'm using TI BA II plus ;

First, find Price of the bond if YTM = 5.5%. Since it is semi-annual, adjust the YTM and total duration;

N = 13*2 = 26

I/Y = 5.5%/2 = 2.75%

PMT = (6%/2)*1000 = 30

FV = 1,000

CPT PV = $1046.01

Next, find Price of the bond if YTM = 5.7%.

N = 13*2 = 26

I/Y = 5.7%/2 = 2.85%

PMT = (6%/2)*1000 = 30

FV = 1,000

CPT PV = $1027.28

Percentage change =[ (New price- Old price)/Old price] *100

$=\frac{1027.28-1046.01}{1046.01} *100\\ \\ = -0.017906 *100$

= -1.79%

6 0

3 years ago

Hi guys, help me please.

Natali [406]

Explanation:

Hi guys, help me please.

Using a structured approach to decision making and the facts in the scenario above,

explain and evaluate the long term funding options available to the company to

finance their planned new division. (this is the quesion)

Scenario

PCP Ltd, established in 1990, manufactures optical instruments for markets in the UK

and the USA. Since 2007, their market in the USA has been in decline, due to an influx

of lower precision, cheaper supply from the Far East. Because of this, in 2009, PCP

decided to focus on supplying specialist optical products for use in Medical procedures

and research, opening a specialised manufacturing division based in Chicago. This

division has performed well, even though the costs of supporting management and

supply functions from the company HQ in the UK have been higher than was anticipated

in their original return calculations, which employed only NPV to establish the viability of

investment in the division. The company is now considering the development of a further

new division to research and develop new optical medical technology, following recent

market research data which indicated that the medical technology market is growing

across the developed world. PCP Ltd has not declared a cash dividend since 2017,

although a stock dividend was issued in 2020.

7 0

3 years ago

A communication plan is a key component for giving guidelines on how to track project:________a. Issues.b. Costs.c. Defects.d. B

AfilCa [17]

Answer: a. Issues

Explanation:

A Communication plan for a project allows for easier information flow between the stakeholders in the project including the client, the company and the workers.

By setting standards on how and what should be communicated the plan will let the stakeholders know how to communicate any issues affecting the project. The plan will also let the stakeholders know how to track issues that will be reported.

3 0

4 years ago