Question

After the problem has been defined carefully, the next step in the marketing research process is to: ________.

Answer 1

Answer:

Development of approach to or method of inquiring the problem

Explanation:

Marketing research refers to a study in which qualitative and quantitative data about issues that have to do with marketing products and services are systematically gathered, recorded and analysed to determine the effect of changing marketing mix components on the behavior of customers.

A marketing research process has a six-step process as follows:

1. Problem definition;

2. Development of approach to or method of inquiring the problem;

3. Research design formulation;

4. Field work;

5. Preparation and analysis of data; and  

6. Generation of reports.

It can be seen from the above that the next step after the problem has been defined carefully in the marketing research process is to determine the approach or method of inquiry to employ.  

Under the development of approach to or method of inquiring the problem, objective or theoretical approach formulated; models of analysis are developed; research questions and hypotheses are generated; and factors that can affect research designed are identified.

Answer 2

Answer:

After the problem has been defined carefully, the next step in the marketing research process is to develop a research plan.

Explanation:

The marketing research process is a process aimed at identifying problematic situations present in the daily life of society, with the aim of creating one or more products that meet the needs or solve the problems that such situations cause to people. In this way, it seeks to create a highly demanded product that is profitable for the company that produces it.

The first step in this process is the identification of the problematic situation, after which different resolution alternatives begin to be evaluated, thus creating research plans aimed at finding a solution capable of being monetized through its insertion into the market.