True.
At 200 feet you turn on low beams :)
Here are Six essential steps for developing consistent brand messages.
1. Get your facts straight – Do your homework. Make sure that the messages are accurate, grounded in data.
2. Remember Context is important – Does each message fit the strategy and mission of the organization, product or service? Don’t use gratuitous statements just because they may be popular at the time. For example who wouldn’t want to be green right now? Don’t just say you are green, if you chose to say it make sure it is accurate.
3. Create clear compelling rationale for the messaging strategy. When possible support the rationale with insights or other data.
4. Connect the stakeholders – Make sure the messages, promises, and benefits are appropriately vetted through the organization to ensure that all stakeholders are aware and able to deliver on any direct or implied promises to the consumer.
5. Test it. Show the copy or concept to unbiased target audience members. Are there subtle nuances you didn’t anticipate? It’s easy for marketers to assume the audience
6. Solicit feedback from touch points within the organization. For example customer service centers, front line staff etc. Use the feedback to improve future communications.
Answer: b. gives the firm a built-in market for new securities.
Explanation:
Rights offering are issued by companies when such companies wants to generate additional capital. This may be necessary when such company wants to meet its financial obligations and therefore need extra capital.
A rights offering gives the firm a built-in market for new securities as the security holder are already aware of the company and just buys additional securities.
Answer:
are still used by nations as a means of rewarding their friends and punishing their enemies
Explanation:
Trade barriers "are still used by nations as a means of rewarding their friends and punishing their enemies."
The above statement is based on the fact that trade barriers have been analyzed to be damaging and reduce the total economic advantage of the affected countries.
For example, the imposition of taxes on food imports and subsidies for farmers in advanced countries leads to overproduction and eventually dumping on world markets, thereby reducing the prices and affecting the developing countries' farmers.
Answer: Government regulation, Economies of scale
Explanation:
Barriers to entry refers to the restrictions that are imposed on the entry of a new firm or business into the market. These can be,
a). <em>Government regulation</em>- Sometimes the government puts many restrictions on the entry of a new firm. These can be license requirement or by limiting the availability of a resource.
b). <em>Economies of scale</em>- These refer to the efficiency in production that occurs when one firm grows larger in size and is able to cover the entire market at a lower cost than many small firms producing the same good in smaller quantities. The cost of production is lower for a single firm than for many firms.
