Question

When Breyers sells Oreo Cookies and Cream ice cream, Breyers purchases ground Oreo cookies for inclusion in the ice cream and prominently displays the Oreo name on its packaging. This is an example of ________.

Answer 1

Answer:

The correct answer is letter "B": licensing.

Explanation:

A licensing agreement is dealt with between two parties by which they arrange the terms of use of the property of one of the parties involved. The party requesting access to proprietary rights of the other entity is the licensee and the party granting access to its trademarks is the licensor.

Licenses are more often used for intellectual property but it could be provided for material items too. Thus, Oreo (licensor) granted access to Breyers (licensee) to sell its ice cream with Oreo's brand name on its package.

Answer 2

Answer:

licensing

Explanation:

Based on the information provided within the question it can be said that in this scenario using the Oreo name on its packaging is an example of licensing. This refers to when an individual or company uses another company's brand in order to sell their products. Usually the original owner of that brand receives royalty payments for allowing this to happen.