Answer:
Prom Night Formal Wear
Balance sheet
Stockholders' equity section
December 31, 2018
PARTICULAR AMOUNT
Stockholders equity
Common stock $1,900,000
Additional Paid-in capital $23,000,000
Total Paid-Up Capital $24,900,000
Retained earning $16,000,000
Treasury stock ($1,850,000)
<u> </u>
Total Stockholder equity <u> $39,050,000</u>
Answer:
Strategic Giving
Explanation:
The strategy undertaken by Krafts foods is to serve a larger purpose to create a positive imagery in the minds of consumers. In order to fight against obesity Krafts develops a partnership to impact on the emotional aspect of their future consumers i.e Hispanic families.
Entering into new markets through strategic giving helps to establish positive image in the minds of their potential consumers.
