<u>Solution:</u>
1. Two men and a truck have an advantage of making their workers comply with the Grandma Law, which demonstrates respect and compassion for their clients. It welcomed new buyers, retained the faithfulness of current customers and made the company's own identity distinctive. The freedom of Two People and a Truck was another plus.
Two men and a truck were using the unsegmented approach to the market that many small companies have to or plan to do. This was based in its business or division on any consumer.
The marketing technique used was the conventional and modern internet and social media marketing method, PR&D and the news media.
2. A) a lack of venture value: because they were a very small enterprise that used to carry their operations out, most customers had lost confidence or a value in their funding, believing their concept of selling franchises was not a successful one.
b) Failure to have sufficient funding: Originally, as this business started to expand rapidly, it emerged as a money-making workplace; a big concern was the shortage of investment resources.
Suggestions for addressing this were: using alternate funding strategies such as retained profits, bank loans, and so on.
3. Two men and a truck should sell concessions outside North America. That is a smart idea. It is because since developing the organization, it is clear that it knows its strong fields, which it will use to develop a stable presence on the world market, with some 300 franchises in North America. Furthermore, this packaging and shipping company's business model is something essential and recognizable in the world.
Global franchises are more likely to question the organization if it is willing to adapt or deviate its strategies in order to suit the consumer market in a different country with a particular philosophy from the North American community, its corporate social management programs, its goals and its organizational ethics.
