Answer:
The correct answer is: Nonprice competition.
Explanation:
Nonprice competition is a marketing strategy or technique in which companies try to differentiate their products from competing products by emphasizing their products' attributes and characteristics rather than in the difference in the price.
<u>The company's goal is to present the advantage that their product has over competing ones by pointing out the benefits and positive characteristics of said product.</u>
In this particular case, the products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods.
This emphasis on the products benefits illustrates a Nonprice competition strategy.
