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krok68 [10]
3 years ago
5

Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods

. This emphasis on the product's benefits illustrates a(n) _______ strategy.
Social Studies
1 answer:
garri49 [273]3 years ago
5 0

Answer:

The correct answer is: Nonprice competition.

Explanation:

Nonprice competition is a marketing strategy or technique in which companies try to differentiate their products from competing products by emphasizing their products' attributes and characteristics rather than in the difference in the price.

<u>The company's goal is to present the advantage that their product has over competing ones by pointing out the benefits and positive characteristics of said product.</u>

In this particular case, the products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods.

This emphasis on the products benefits illustrates a Nonprice competition strategy.

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