Goal congruence is characterized as consistency or assertion of individual objectives with organization objectives. Everybody in the association should be paddling a similar way. That procedure gets extreme when you begin to set up assessment criteria for workers.
The control system ought to be planned in order to coordinate the individual objectives with authoritative objectives, and in this manner accomplish goal congruence. The answer is B.
Society must choose what to produce based on its needs. Because we live in a world of relatively scarce resources, we have to make wise economic decisions.
I hope this helps a lil
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Answer:
predictive
Explanation:
Based on the information provided within the question it can be said that in the second scenario BSO employed predictive marketing research. This refers to marketing research that focuses on "What if" questions or scenarios in order to design a new plan. Which is what the second scenario is doing by asking "what if" they made an integrated advertising campaign targeted to younger markets.
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