Question

Green Goddess Lawncare, Inc., has enjoyed growing profits for 10 years. When new-product development made it feasible for underground sprinkling systems to be installed at a reasonable price, business soared. Recently, through ________________ the owner of Green Goddess learned about a seed that only needs to be watered two times each year. This innovation could have serious consequences on healthy revenues and profits. The owner is analyzing the _________ environment in order to remain knowledgeable about new trends that may affect his business .

Answer 1

Answer: Environmental scanning; Technological

Explanation:

Environmental scanning involves the gathering of information about the factors external to a firm in order understand how they affect the operations of such firm. The goal of environmental scanning is to help management make informed decisions by analyzing the workings of factors outside their control.

The owner of Green Goddess Lawncare Inc. is analyzing the technological environment since the cause of the environmental scanning is a new-product development and how it seeks to affect his business.