Question

Many catalog companies create special-run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. This is an example of________________.
a. Customer relationship management.
b. A transactional marketing orientation.
c. C2C marketing.
d. Supply chain management.
e. Typical production-oriented era marketing practices.

Answer 1

Answer:

a.

Explanation:

Based on the information provided within the question it can be said that this is an example of Customer relationship management (CRM). This is an approach to management in which the company uses data from a customer's history in order to improve the business relationships with the customer. Since the catalogs are customized based on what the customer's need or likes.