Answer:
1- Health
2- Essential
3- Warm feelings and reader benefits.
Explanation:
Build interest in your sales message by developing your central selling points with rational, emotional, or dual appeals. Rational appeals are appropriate when a product is, for example, important to <u>health</u><u>.</u> Emotional appeals are appropriate when a product is, for example,<u> essential</u> . Whether using rational or emotional appeals, remember to translate cold facts into <u>warm feelings and reader benefits</u>.
For an effective marketing message, it is necessary that rational, emotional or double appeals are correctly directed to the rational and irrational thoughts that the products arouse in the consumer.
For a health product, there must be a rational appeal, as the information contained in the sales message must be real, detailed and secure.
For an essential product, it is important that there is an emotional appeal to create feelings and expectations in the customer that make him want to obtain such a product.
Whether using rational or emotional appeals, remember to translate cold facts into warm feelings and reader benefits.
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Answer:
The correct answer is (A)
Explanation:
Every individual has a different sense of thinking and perceiving things and moments. Perceiving things is all about judging, observing and percipient. IN that regard, two people having the same experience can perceive things differently. People interpret things based on their perceptions. Perception can change through experience and knowledge. So, an important factor which shape perception depends on perceivers.
Answer: Option B
Explanation: Service facilities refers to those companies that have business of providing services such as emergency medical care, automobile repair etc.
These firms belongs to service industry in which every customer might need a little bit different work from the others. Thus, in order to know their customers specific wants and preference they must have a close relationship with them.
Hence from the above we can conclude that the right option is B.
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