Answer:
Firstly, it is unethical because it is a form of theft. By taking the ideas and words of others and pretending they are your own, you are stealing someone else's intellectual property. Secondly, it is unethical because the plagiariser subsequently benefits from this theft.
Explanation:
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Answer:
Consistency
Explanation:
Bi integrating marketing communications, we can infer that the different brands working under Excel Enterprises have the same basic design, so the marketing department can sell their features easily, without having to create different campaigns or protocols for each individual product.
This homogeneous design then turns intuitive for the user, a textbook definition of consistent design, and the tone is maintained through the different brands.
Just like when you move from Microsoft's Excel to Microsoft's Word, you know the usage of each program is different, but the layout is the same, allowing you to understand the basics of the UX (user interface) of one, by understanding the other.
Answer:
Affinity Audiences allow her to reach sports enthusiasts.
Explanation:
Affinity Audiences are usually TV-style audiences normally designed with the aim of trying to connect advertisers with the type of customers they are searching for online at any point in time. Google Ads uses this feature via the browser history of the user and the time spent on pages and then associates the users browser with a category of interest.
