Marketing research's purpose is to find the best distributive channels for a product. This means studying who and how they want to sell this product, the way to do this, where (through what media, for example), etc. This process involves linking the producers and the costumers through information used to identify and generate the best channel possible; which answers the needs of the customers that are mentioned in the exercise: describe what the customers need and want and find the way to best provide it with a product.
Hati and Skoll instead are the two wolves that chase respectively mythology the Moon and the Sun, until the day when they will eat and obscure Heaven and Earth, during the Ragnarök.
