Question

CPW (Cereals Partners Worldwide) is a ________ designed from the start to be a global business. It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

Answer 1

Answer:

The correct answer is ''joint venture''.

Explanation:

A joint venture is the name given, in the field of economics, to the term that refers to the strategy done by companies in where a specific situation is created giving place to the origin of a business entity owned by two or more companies who shared together the risks and benefits of that fusion between them.

On the other hand, Cereals Partners Worldwide, or CPW, is a joint venture between General Milss and Nestlé created in 1991 with the purpose of producing breakfast cereals with the manufacturing and marketing capability of General Mills and the distribution clout of Nestlé.