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eduard
3 years ago
7

"Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. Which of the following

is NOT a valid reason?
a"It’s a quick way for senior managers to see not only our product but each of our competitors, all at once."
b"It’s a way to demonstrate the dimensions that our customers think are important."
c"It shows where we aren’t—and where our competitors aren’t—in our customers’ and prospects’ minds."
d"It’s a way to show the position of the company in ten years."
e"We can easily show where we are positioned and how large the market is."

Business
1 answer:
natita [175]3 years ago
8 0

Answer:

A perceptual market shows perceptions of customers about the attributes of a business happening now.  Therefore, the reason stated below is not a valid one to support the usage of this graphic

d"It’s a way to show the position of the company in ten years."

Explanation:

A perceptual map offers the possibility of illustrating the perception of different products in one market in terms of different attributes: e.g. quality, price, warranty, service, design and so on.

The senior managers can take valuable decisions when looking how the market perceives the product sold by the company related to the competitors.

See the image attached to have an idea of how a perceptual map looks like.

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6 0
3 years ago
O societate producătoare de confecții vinde produse finite la cost de producție de 200 lei, marja de profit 10%, TVA 19% unui an
nlexa [21]

Answer:

Prețul producătorului către angrosist este de 261,8 lei

Prețul vânzătorului cu ridicata către comerciantul cu amănuntul este de 301,07 lei

Prețul vânzătorului cu amănuntul pentru clienți este de 331,18 lei

(Notă: toate prețurile includ TVA)

Explanation:

În primul rând, trebuie să stabilim prețul producătorului către angrosist

Prețul producătorului către angrosist = (Cost de producție + Marja de profit) + TVA

Unde

Costul de producție = 200 lei

Marja de profit = Costul de producție x Rata marjei de profit = 200 lei x 10% = 20 lei

TVA = Preț de vânzare x Tarif TVA = (200 lei + 20 lei) x 19% = 41,8 lei

Prețul producătorului către angrosist = (200 lei + 20 lei) + 41,8 lei = 261,8 lei

Acum calculați prețul angrosistului către comerciantul cu amănuntul

Prețul vânzătorului cu ridicata către vânzătorul cu amănuntul = Prețul producătorului către vânzătorul cu ridicata + Marja de profit a vânzătorului cu ridicata + TVA cu ridicata

Unde

Prețul producătorului către angrosist = 200 lei + 20 lei = 220 lei

Marja de profit = 220 lei x 15% = 33 lei

TVA angrosist = (220 lei + 33 lei) x 19% = 48,07 lei

Plasarea valorilor în formulă

Prețul angrosistului către retailer = 220 lei + 33 lei + 48,07 lei = 301,07 lei

Acum calculați prețul vânzătorului cu amănuntul pentru clienți

Prețul vânzătorului cu amănuntul către clienți = Prețul cu ridicata al vânzătorului cu amănuntul + Marja de profit a vânzătorului cu amănuntul + TVA cu amănuntul

Unde

Prețul angrosistului către retailer = 220 lei + 33 lei = 253 lei

Marja de profit = 253 lei x 10% = 25,3 lei

TVA comerciant cu amănuntul = (253 lei + 25,3 lei) x 19% = 52,88 lei

Plasarea valorilor în formulă

Prețul comerciantului către clienți = 253 lei + 25,3 lei + 52,88 lei = 331,18 lei

Sau / OR

First, we need to determine the Price of the Manufacturer to wholesaler

Price of Manufacturer to wholesaler = ( Production cost + Profit Margin ) + VAT

Where

Production cost = 200 lei

Profit Margin = Production cost x Profit margin rate = 200 lei x 10% = 20 lei

VAT = Selling Price x VAT Rate = ( 200 lei + 20 lei ) x 19% = 41.8 lei

Price of Manufacturer to wholesaler = ( 200 lei + 20 lei ) + 41.8 lei = 261.8 lei

Now calculate the price of the wholesaler to retailer

Price of wholesaler to retailer = Price of Manufacturer to wholesaler + Profit Margin of wholesaler + VAT of wholesaler

Where

Price of manufacturer to wholesaler = 200 lei + 20 lei = 220 lei

Profit Margin = 220 lei x 15% = 33 lei

VAT of wholesaler = ( 220 lei + 33 lei ) x 19% = 48.07 lei

Placing values in the formula

Price of wholesaler to retailer = 220 lei + 33 lei + 48.07 lei = 301.07 lei

Now calculate the price of the retailer to customers

Price of retailer to customers = Price of wholesaler to retailer + Profit Margin of retailer + VAT of retailer

Where

Price of wholesaler to retailer = 220 lei + 33 lei = 253 lei

Profit Margin = 253 lei x 10% = 25.3 lei

VAT of retailer= ( 253 lei + 25.3 lei ) x 19% = 52.88 lei

Placing values in the formula

Price of retailer to customers = 253 lei + 25.3 lei + 52.88 lei = 331.18 lei

7 0
3 years ago
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