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eduard
3 years ago
7

"Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. Which of the following

is NOT a valid reason?
a"It’s a quick way for senior managers to see not only our product but each of our competitors, all at once."
b"It’s a way to demonstrate the dimensions that our customers think are important."
c"It shows where we aren’t—and where our competitors aren’t—in our customers’ and prospects’ minds."
d"It’s a way to show the position of the company in ten years."
e"We can easily show where we are positioned and how large the market is."

Business
1 answer:
natita [175]3 years ago
8 0

Answer:

A perceptual market shows perceptions of customers about the attributes of a business happening now.  Therefore, the reason stated below is not a valid one to support the usage of this graphic

d"It’s a way to show the position of the company in ten years."

Explanation:

A perceptual map offers the possibility of illustrating the perception of different products in one market in terms of different attributes: e.g. quality, price, warranty, service, design and so on.

The senior managers can take valuable decisions when looking how the market perceives the product sold by the company related to the competitors.

See the image attached to have an idea of how a perceptual map looks like.

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Activity-Based Costing: Selling and Administrative Expenses
lutik1710 [3]

Answer:

a) Total Sales order $60,000 and total Shipping is $28,000

b) Per unit sales order processing cost = $2.18 and shipping activity cost per walking shoe = $1.02

Explanation:

The question is divided into two parts

Part 1 ) Determine the Total Activity Cost as follows

Activity                                    Order               Rate             Total (Order x rate)

Sales Order Processing       5000 orders     $12/order        $60,000

Shipping                                1400 shipments $20/shipmt    $28,000

Total                                                                                          $88,000

Part 2)

a) Per-unit sales order processing cost

What is the sales order activity cost $60,000 and the number of walking shoes =27,500

Therefore Per unit cost = $60,000 / 27,500 = $2.18 per unit

b) Shipping activity cost per walking shoes

Shipping cost = $28,000 and the number of shoes 27,500

Per Unit Cost of shipping = $28,000/27,500 = $1.02 per unit

The total Activity cost therefore is $2.18 + $1.02 = $3.20

3 0
3 years ago
Old School Publishing Inc. began printing operations on January 1. Jobs 301 and 302 were completed during the month, and all cos
Juli2301 [7.4K]

Answer:

WIP inventory       68,000 debit

Factory Overhead   8000 debit

     Raw Materials Inventory   76,000 credit

WIP inventory         55.000 debit

Factory Overhead  12,400 debit

  Factory Payroll payable       77,400 credit

WIP inventory       31,250 debit

   Factory overhead      31,250 credit

Finished Goods Inventory 73,750 debit

           WIP inventory              73,750 credit

Explanation:

<em><u>Direct Materials used:</u></em>

10,000 + 20,000 + 24,000 + 14,000 = 68,000

<em><u>Direct Labor used:</u></em>

8,000 + 17,000 + 18,000 + 12,000 = 55,000

<u>Overhead Applied:</u>

6,000 + 12,750 + 13,500 + 9,000 = 31,250

Overhead rate:

6,000 /  8,000 =  0.75

12,750 / 17,000 =  0.75

Finished goods:

24,000 + 49,750 = 73,750

7 0
3 years ago
When the relationship between government and interest groups becomes entangled and tight with some groups having formal governme
Talja [164]

Answer: Neo-Corporatism.

Explanation:

Neo- Corporatism emerged in resent times as a successor to State Corporatism. State Corporatism was a system whereby interest and labor groups were supposed to work together for the good of society. These were most prevalent in authoritarian regimes like Nazi Germany and post communist Lithuania.

Recently though, in some Democratic countries, interest groups have chosen to work with the Government to improve the lives of the people and enable the Government reach out deeper. These Peak Associations as they are often called help the Government compete economically and are very prevalent in countries and regions such as, Germany, Switzerland, Austria and Scandinavia.

6 0
3 years ago
George wants to increase the number of visits to his insurance firm's website, which specializes in rental insurance for college
Vera_Pavlovna [14]

Answer:

E

Explanation:

In this question, we are to give an answer about which of the listed options would give George the optimal service for the action which he seeks to execute.

Checking the requirements of what he is trying to do, we will notice that there are some key words that are very important that he is trying to target. Now, to bring his idea into fruition, Google AdWords would provide him with the needed help.

This is because Google AdWords would look specifically at indexes using those two key words he wants to use to provide him with the results that he seeks.

5 0
3 years ago
Read 2 more answers
An organization has experienced significant turnover among its creative writers. During exit interviews, the writers have expres
erica [24]

Answer:

Establish a work/life program that allows flexibility.

Explanation:

In the case when there is the exit interviews so the writer would shows the dissatisfaction also there is less recognition towards the work and the poor communication between the managers and employees

So the organization should incorporate the social well being in a way where it created the work or life program that permits the flexibility

So as per the given situation, the above statement should be the answer

7 0
2 years ago
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