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eduard
3 years ago
7

"Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. Which of the following

is NOT a valid reason?
a"It’s a quick way for senior managers to see not only our product but each of our competitors, all at once."
b"It’s a way to demonstrate the dimensions that our customers think are important."
c"It shows where we aren’t—and where our competitors aren’t—in our customers’ and prospects’ minds."
d"It’s a way to show the position of the company in ten years."
e"We can easily show where we are positioned and how large the market is."

Business
1 answer:
natita [175]3 years ago
8 0

Answer:

A perceptual market shows perceptions of customers about the attributes of a business happening now.  Therefore, the reason stated below is not a valid one to support the usage of this graphic

d"It’s a way to show the position of the company in ten years."

Explanation:

A perceptual map offers the possibility of illustrating the perception of different products in one market in terms of different attributes: e.g. quality, price, warranty, service, design and so on.

The senior managers can take valuable decisions when looking how the market perceives the product sold by the company related to the competitors.

See the image attached to have an idea of how a perceptual map looks like.

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7 0
2 years ago
Which of the following is something that is marketed?
fenix001 [56]
All of the above are marketed
5 0
3 years ago
A manufacturing firm is considering two locations for a plant to produce a new product. The two locations have fixed and variabl
jeyben [28]

Answer:

1 company to be in different is  15000 units

2 cost =  approximate  $300000

3 Total annual costs  = approximate $380,000

4  cost is less for phoenix and  Phoenix is the ideal location

5 Cost advantage = $18,000 so closed to $20000

Explanation:

given data

Atlanta fixed costs (annual) = 80000

variable costs (per unit) = 20

Phoenix  fixed costs = 140000

variable costs = 16

solution

we consider here output level = x

and price will be = p

so here profit for location will be

profit = Revenue - Variable Cost - Fixed costs   .............1

so here Atlanta profit is  

Profit = px - 20x - 80000     ..................2

and Phoenix profit is  

Profit = px - 16.1x - 140,000      ...................3

so now company to be in different is  

px - 20x - 80000 = px - 16.1x - 140,000

solve we get x here

x =  15,384.62  = 15000 units

and  

and now annual costs for phoenix will be as

annual cost =  Variable cost + Fixed     ...........4

cost = 16.1 × 10,000 + 140,000

cost = 161,000 + 140,000

cost = $301,000 = approximate  $300000

and

Total annual costs will be as

Total annual costs = 20 × 15,384.62 + 80,000

Total annual costs = $387,692.3 = approximate $380,000  

and

Annual demand = 20,000 units

so  

Cost for Atlanta  = 20 × 20000 + 80,000

Cost for Atlanta  = $480,000

Cost for Phoenix = 16.1 × 20000 + 140,000

Cost for Phoenix = $462,000

so cost is less for phoenix and  Phoenix is the ideal location

and

now Cost advantage will be

Cost advantage  = $480,000 - 462,000

Cost advantage = $18,000 so closed to $20000

8 0
3 years ago
Who know this credibly sorce <br> google news <br> 100 points included
torisob [31]
I would say no. Use a website like Britannica
4 0
2 years ago
Read 2 more answers
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