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eduard
3 years ago
7

"Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. Which of the following

is NOT a valid reason?
a"It’s a quick way for senior managers to see not only our product but each of our competitors, all at once."
b"It’s a way to demonstrate the dimensions that our customers think are important."
c"It shows where we aren’t—and where our competitors aren’t—in our customers’ and prospects’ minds."
d"It’s a way to show the position of the company in ten years."
e"We can easily show where we are positioned and how large the market is."

Business
1 answer:
natita [175]3 years ago
8 0

Answer:

A perceptual market shows perceptions of customers about the attributes of a business happening now.  Therefore, the reason stated below is not a valid one to support the usage of this graphic

d"It’s a way to show the position of the company in ten years."

Explanation:

A perceptual map offers the possibility of illustrating the perception of different products in one market in terms of different attributes: e.g. quality, price, warranty, service, design and so on.

The senior managers can take valuable decisions when looking how the market perceives the product sold by the company related to the competitors.

See the image attached to have an idea of how a perceptual map looks like.

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Labor productivity is use to measure the output of a labour based on hourly basis.

Labor productivity is usually determined by the amount of Capital that is investment. This include technological and human capital.

Therefore, If the capital stock fixed while the supply of labor increases, it is likely that the productivity of labor will fall.

Learn more on productivity here,

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5 0
2 years ago
A company had inventory on November 1 of 5 units at a cost of $20 each. On November 2, they purchased 10 units at $22 each. On N
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Explanation:

Detailed steps are attached below

7 0
3 years ago
(last word) based on economic theory and research on tuition costs and student borrowing, the best way to reduce tuition costs f
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3 years ago
A tax exempt municipality is considering the construction of a new municipal waste water treatment facility. Two different sites
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Answer:

The incremental benefit/cost ratio for Alt A is 2.15 and The incremental benefit/cost ratio for Alt B is 1.35

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For ALT B

incremental benefits = ($3,019,639 -$2,111,404) * [1-(1.06)^-75]/0.06 = $14,945,777.2

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5 0
3 years ago
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The marketing programs plays an important in the business as it helps in establishing the good relationship with the customers where the products are offered in the market.

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6 0
3 years ago
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