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Alisiya [41]
3 years ago
10

Darcy is in the market to buy a new car. The sales person shows her the features of each car she is considering, explaining the

pros and cons of purchasing each. The salesperson’s strategy illustrates: a) Central route persuasion b) Cognitive dissonance c)Peripheral route persuasion d) Role playing.
Social Studies
1 answer:
dolphi86 [110]3 years ago
5 0

Answer:

A.

Explanation:

The Model of Persuasion in an advertisement was theorised by Petty and Cacioppo in 1980s. They modelled two forms of persuasion route: central and peripheral.

In the given case, the salesperson has used the central route to persuasion.

<u>A central route to persuasion is the one that is content focused. A person who is involved in such form of persuasion tend to show the interest by active listening and ability to comprehend the message</u>.

In the given case, the salesperson is persuading Darcy based on the content, that is pros and cons, of the car; the message is content focused.

So, the correct answer is option A.

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