Question

The __________ are 3 –5% of consumers who like to try new ideas and are willing to take risks. They tend to be relatively educated, and capable and confident in assessing information about a product on their own.

Answer 1

The correct answer would be, Innovators.

The Innovators are 3 to 5 % of consumers who like to try new ideas and are willing to take risks.

Explanation:

By the definition of Innovator, it is a person who tries and introduces new methods, ideas, procedures, processes, or anything which is absolutely new for others.

So when talking about the innovative customers; these are the customers who like to try new ideas and are willing to take risks. Innovative customers are usually educated and willing to try new products because they are capable enough to assess information of a product on their own. That is why they are ready to take risks of using a brand new product.

Learn more about Innovation at:

brainly.com/question/11670745

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