When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting media and evaluation.
A media planner determines the schedule of advertisements, including specific times and durations of advertisements.
Advertising program has its three main goals: to inform, to persuade, and to remember. Informative advertising increases awareness of brands, products, services, and ideas. You can announce new products and programs and educate people about the features and benefits of new and established products.
Advertising strategy consists of two key components for her: creating an advertising message and content and choosing an advertising medium.
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Answer:
To increase its revenue, transit authority should lower the fare.
Explanation:
The 'elasticity of demand' measures the change in consumers response in quantity he demands as a result of the change in price, other factors remaining same.
A product is called elastic if with the increase or decrease in price, there is a drastic change in the quantity demand of the product. If the transit authority will lower its fare, then their revenue will increase as the elasticity of demand for bus trip is 1.2. By lowering the fare, the demand would increase and their revenue will increase.
Answer: Orientation
Explanation:
Orientation is the process through which information and guidelines of organization or form is provided to newly hired employees.They are introduced to culture of organization, dress-code, work-place, payment, incentives,benefits, colleagues and other employees, duties etc.
According to the question,Keisha is going through orientation process so that she can get associated with her job and work space accordingly as a new employee.
Answer:
Devil's advocacy.
Explanation:
Devil's advocacy is defined as a person who pretends in a discussion. He/she pretends to be against an idea or plan many people support so as to make people discuss it in more detail. Here Rosana uses devil's advocacy on Henry by telling him to criticize the group's discussion.