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3 years ago

What is the document that the marketing researcher pledges to deliver as a result of the marketing research process?

Business

1 answer:

dezoksy [38]3 years ago

3 0

Answer: Marketing research proposal

Explanation: A marketing research proposal simply means a detailed outline of market research plan. It entails the processes involves in the research study which includes the aims and objectives of the market research which is included in the problem statement, Developing ways to solve the identified problem, Formulating the design or model for the research, collection of required data (both qualitative and quantitative) , data preparation, cleansing and analysis and Report preparation and presentation.

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Arctic Air Inc. manufactures cooling units for commercial buildings. The price and cost of goods sold for each unit are as follo

hammer [34]

Answer:

See below

Explanation:

Activity rate = Overhead costs/Estimated driver

Customer service : 175 per serv. req.

Project bidding : 400 per bid

Engineering support : 750 per design change

Activity costs allocated = Activity rate × Driver consumed

Activity costs

Gough industries. 39,800

Been inc. 47,150

The Martin group. 139,300

Artic Air inc.

Customer profitability report for the year ended, December 31

Gough industries Been inc. Martin Grou

Revenues

1,800,000 960,000 240,000

Cost of goods sold

840,000 448,000 112,000

Gross profit

960,000 512,000 128,000

Selling and administrative activities:

Customer service

6,300 4,900 20,300

Project bidding

20,000 16,000 38,000

Engineering support

13,500 26,250 81,000

Total selling and administrative support

39,800 47,150 139,300

Operating income(loss)

920,200 464,850 (11,300)

3 0

3 years ago

A firm has earnings before interest and taxes of $27,130, net income of $16,220, and taxes of $5,450 for the year. While the fir

grin007 [14]

Answer:

The correct answer is e. -$4,940.

Explanation:

This problem requires us to calculate the amount of the cash flow to creditors. The cash flow to creditor means all payment made to creditors in form of interest payment or principal payment. The amount borrowed is deducted from it. The detail calculation is given below.

Interest = Earning before interest and taxes - Net income - Taxes

Interest = 27,130 - 16,220 - 5,450

Interest = $ 5,460

Cash flow to creditors = 31,600 + 5,460 - 42,000 = -$ 4,940

6 0

3 years ago

You are a delivery manager introducing a new product from your unit to the market. What steps should you take to mitigate any IP

schepotkina [342]

Answer:

Explanation:

There are various steps that you should take to make sure that your product does not violate any IPs. First, you should make sure that those involved with the product sign an NDA. This document prevents these individuals from talking about the product with others, which prevents it's details from leaking and allowing competitors to beat you to market by releasing their own version of your product first. The other step that you should take would be to patent the design and trademark the name of the product. Doing so will make sure that the product is unique and that it does not interfere with already existant IP's, as well as preventing others from infringing on your product.

3 0

2 years ago

Swiss Group reports net income of $40,000 for 2019. At the beginning of 2019, Swiss Group had $200,000 in assets. By the end of

Sati [7]

Answer:

For the tear 2019, net income is 40,000

Beginning of the year 2019, asset of the S are 200,000

Ending of the year 2019, asset of the S are 300,000

Average asset for 2019= Beginning assets + Closing assets / 2

Average asset for 2019= 200,000 + 300,000 / 2

Average asset for 2019= $250,000

Return on assets = Net income / Average assets * 100%

= 40,000 / 250,000 * 100

=16%

Thus, the return on assets is 16%

Conclusion: If the average return of assets of the competitors are 11%, It means S uses the assets efficient manner, so performance of the S is very good ad return of the S is higher than competitors on asset

8 0

3 years ago

Activity Expected Costs Expected Activity Handling materials $ 625,000 100,000 parts Inspecting product 900,000 1,500 batches Pr

bekas [8.4K]

Answer and Explanation:

The computation is shown below:

1. Plant wide overhead rate = Budgeted Overheads ÷ Budgeted Activity.

where,

Budgeted Overheads :

Handling materials 625,000

Inspecting product 900,000

Processing purchase orders 105,000

Paying suppliers 175,000

Insuring the factory 300,000

Designing packaging 75,000

Total Cost 2,180,000

And, the budgeted activity is 125,000

So, Plant wide overhead rate is

= Budgeted Overheads ÷ Budgeted Activity.

= $2,180,000/125,000

= $17.44 per direct labor hour

Now Assignment of Overheads

As Deluxe model required 2,500 direct labor hours

So, Deluxe model = 2,500 × $17.44

= $43,600

As Basic model required 6,000 direct labor hours

So, Basic model = 6,000 × $17.44

= $104,640

8 0

3 years ago