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3 years ago

What is the document that the marketing researcher pledges to deliver as a result of the marketing research process?

Business

1 answer:

dezoksy [38]3 years ago

3 0

Answer: Marketing research proposal

Explanation: A marketing research proposal simply means a detailed outline of market research plan. It entails the processes involves in the research study which includes the aims and objectives of the market research which is included in the problem statement, Developing ways to solve the identified problem, Formulating the design or model for the research, collection of required data (both qualitative and quantitative) , data preparation, cleansing and analysis and Report preparation and presentation.

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Exceptional Electronics began operations September 1, 2019. The firm sells its merchandise for cash and on open account. Sales a

Yuliya22 [10]

Answer:

Since there is not enough room here, I prepared the general ledger, the accounts receivable ledger and the schedule of accounts receivable in an excel spreadsheet (attached).

Explanation:

Download pdf

6 0

3 years ago

__________ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular ne

ludmilkaskok [199]

Answer:

niche marketing

Explanation:

Niche marketing -

It refers to as one of the subset of the market , which focus on certain products , is referred to as niche marketing . It is also known as small market segment .

It tries to focus on some specific needs of the market , the production and quality of the goods and services .

It tries to support smaller companies in order to live with the highly competitive market .

Hence , from the given scenario of the question ,

The correct answer is niche marketing .

7 0

3 years ago

A manufacturer tests, modifies, and retests an original idea several times before offering it to the consumer. This process is c

taurus [48]

Answer:

Product development

Explanation:

A manufacturer tests, modifies, and retests an original idea several times before offering it to the consumer. This process is called product development.

A product life cycle can be defined as the stages or phases that a particular product passes through, from the period it was introduced into the market to the period when it is eventually removed from the market.

Generally, there are four (4) stages in the product-life cycle;

1. Introduction.

2. Growth.

3. Maturity.

4. Decline.

7 0

3 years ago

Frankfurter Company, a U.S. company, had a ruble receivable from exports to Russia and a euro payable resulting from imports fro

IgorC [24]

Answer:

The correct option is C.

Explanation:

Foreign exchange gain or loss is the gain or loss made on transactions based on the movement in the exchange rates.

Ruble receivable from export to Russia: For Frankfurter Company to have recorded a foreign exchange loss, as at the time the transaction was consummated the exchange rate would have been higher compared to the rate of settlement. For example, if 1 ruble = $1.5 on April 1 (when the export was made), on settlement date, it moved to 1 ruble = $1.4, the company would suffer a loss of $0.1. You just need to multiply this $0.1 by the value of the exports.
Euro payable from imports from Italy: For the company to have suffered a foreign exchange loss, it means the exchange rate was not favorable at the time of settlement of the payment - means the exchange rate moved higher.

4 0

3 years ago

Gable Company uses three activity cost pools. Each pool has a cost driver. Information for Gable Company follows:

Amiraneli [1.4K]

Answer:

Results are below.

Explanation:

First, we need to calculate the activity rate for each activity:

Predetermined manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base

Machining= 312,000/80,000= $3.9 per machine hour

Designing costs= 73,600/8,000= $9.2 per design hour

Setup costs= 71,600/500= $143.2 per batch

Now, we can allocate overhead to each product:

Allocated MOH= Estimated manufacturing overhead rate* Actual amount of allocation base

Product A:

Machining= 3.9*30,000= 117,000

Designing costs= 9.2*3,200= 29,440

Setup costs= 143.2*50= 7,160

Total overhead= $153,600

Product B:

Machining= 3.9*40,000= 156,000

Designing costs= 9.2*1,800= 16,560

Setup costs= 143.2*175= 25,060

Total overhead= $197,620

Product C:

Machining= 3.9*10,000= 39,000

Designing costs= 9.2*3,000= 27,600

Setup costs= 143.2*275= 39,380

Total overhead= $105,980

8 0

3 years ago