Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
Communication skills are increasingly important because
success in business is often anchored on effective communication. Emails and
web content are the most common activities of business communications in order
to close deals and promote products and services. The better and clearer the communication,
the more successful the transmission of ideas and response of clients and
partners become.
Answer:
c. liable on the ground that Mesa is an intended third-party beneficiary
Explanation:
In a contract, the third-party beneficiary is a business or a person that benefits from the agreement and the terms of the contract that is made between the two other parties. According to law, third-party beneficiary have certain rights which they can enforced if the contract is not fulfilled.
In the context, Mesa is a third party beneficiary. The Mesa County enters into a contract with New Construct Inc. to construct a court house. Now New Construct Inc. again hires the firm Odell to excavate the land site.
While excavating Odell damages few nearby properties, so Mesa County files a law suit against Odell. But Odell argues that Odell is not in agreement with Mesa County or have not entered into with any contract with the County, so Mesa cannot sue the excavator.
But the court hold that as Mesa County is the third party beneficiary of the contract and have certain rights, Odell is held liable for the loss and should compensate for the loss to the County.
Answer:
- This type of fraud is check tampering
- It amounts to 20.1% of fraud cases in small businesses, and 8.4% of fraud in large businesses
- This type of fraud can be prevented by rotating employees that handle check issuance to vendors, review of budget versus actual expenditure, monitoring of audit trail to see if beneficiary was changed, daily statement download for reconciliation, and restriction of functions for example a employee that issues checks should not also reconcile bank statement.
Explanation:
Check tampering is a very common fraud that involves changing the beneficiary of a valid check so that funds can be diverted.
In the given scenario the accounts payable clerk was able to change checks to his name in order to divert $10,000. This was only discovered by chance when an employee noticed the change in name.
Various internal control measures can be taken to prevent this and they are listed above
Same as with Canada which is where both my grandfathers came from. Let's see how many reasons I can come up with just off the top of my head and just for those two.
- They enjoyed the freedom of the First Amendment (speech, press, religion, assembly -- Canada has the same provision) that was not granted in the country they left. They never exercised those rights, I don't think, but their children and grandchildren did.
- They were free to raise their children so that they had the chance of being productive. My father was an MD, but he owed that piece of good fortune to his father. The country from which they came would never have allowed him to get all that education.
- They were able to eventually bring their wives and children with them. There was enough money to be made, even at jobs that didn't pay much, to bring them across the Atlantic.
- They were able, once the families were here, to turn their attention to bettering their conditions. They never became rich, but no one starved either. That's more than could be said about those relatives who didn't do as they did.
- They were free to travel. They didn't do that, but their children and especially their grandchildren did. That too was very limited where they came from.
- They had medical care and good medical care which was not given to just anyone where they came from.
