Question

Jeffrey is going to sell sporting apparel, which he has already purchased from manufacturers, and has signed a deal agreeing to the volume he will sell monthly. He has researched his competition, talked to some customers, and decided on prices he will charge. Jeffrey has also developed a plan for promoting his business. Based on this description, which element of the marketing mix does Jeffrey still need to work on?
A. place
B. product
C. price
D. promotion
E. planning

Answer 1

Answer:

He has not factored in Place

Explanation:

The place factor in the marketing mix is very important. It is defined by channels that are most accessible to the target client.

For example for fashion products targeted at younger people, using social media will be quite effective to connect with the client.

Also physical location should be accessible and in close proximity to where clients are.

Answer 2

Answer: Place.

Explanation:

The marketing mix are those parameters a marketer can influence to increase sales, the market mix include: promotion, price, product and place. Jeffrey has taken necessary steps to plan for other marketing mix except location (place) his product would be sold.