Question

To accomplish a successful repositioning of the brand, Taco Bell needed to inform its consumers that Taco Bell food should be thought of as an experience rather than as just fuel. In the communication process, Taco Bell would be the ________ and the consumer would be the ________.

Answer 1

The correct answer is; source and receiver.

Explanation:

Taco Bell would be the source since they are the ones who have an item for consumers to enjoy/eat. The consumers/customers will be the receivers since they are the ones who are purchasing the item to consume.

Companies target consumers and make new ads several times a year to increase interest in their existing or new products. The companies do this to establish a consumer-brand connection.

To accomplish the repositioning of a brand, there are several things that should be done to bring in new customers and excite the existing customer base. A few things that should be done are listed below.

• promotions
• connecting with customers
• mass selling
• ad promotion

Learn more about the marketing process for companies at brainly.com/question/1438671

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