Answer:
product concept
Explanation:
The definition of the product concept implies that customers prefer goods that have higher quality, price, and functionality than a standard product. In some niche markets such as computers and mobile phones, the definition is really true.
The product concept relates to a compulsory philosophy to provide the consumer with the best model possible according to need and requirement. A product is not sufficient on its own and needs the performance of many other market aspects such as advertising, shipping, sales, operation, etc.
Answer:
The correct answer is True.
Explanation:
Local advertising is of capital importance, especially for those who want to spread their business in specific cities or geographic regions.
With word of mouth advertising, you can surely get your business to reach different cities; but not at the speed that is required to recover the investment invested.
Businesses that have a local advertising plan will be able to bring their products and / or services to potential customers located in the target geographic area and increase their recognition as a local brand.
We are sure you have heard the following quotes; <em>"The best publicity is what satisfied customers do"</em> by Philip Kotler, and "What helps people helps business" by Leo Burnett
So why is local advertising important? Business owners have asked themselves this question for years, and the answer is really quite simple ... To get attention, direct traffic to your business and close sales.
Answer:
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Explanation:
When Megan purchased the Pepsi beverages and snacks to bring to her family's holiday celebration this represented the purchase of consumer goods. Consumer goods are anything from Pepsi products, to automobiles and refrigerators.
Answer:
Dynamic Pricing
Explanation:
Dynamic pricing is the price set to reflect the changes in environment factors and factors that are included in the company's corporate policies. In the above scenario, the company has set a different price in different scenario. The normal customer who visits the store fewer times are not given any discounts however the permanent customer is given discount. This is because of the changes in customer loyalty factor. The company is charging different in different scenarios which means it is pursuing Dynamic Pricing strategy.