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tino4ka555 [31]
3 years ago
12

Dun's Burgers has decided to open takeaway counters across the city that will be open until 11 p.m. to cater to people who retur

n late from work. This turns out to be an excellent strategy as Dun's becomes a hot favorite with the people who work late shifts. This is an example of ________ strategy.
Social Studies
1 answer:
Dafna11 [192]3 years ago
7 0

Answer:

Focus strategy

Explanation:

A Focus strategy is a process where the company knows its segments and the company has the product in competitively satisfy its needs. A focus strategy is the generic a generic marketing strategy and this is a low-cost strategy for the other two strategies. This strategy was introduced by Micheal Porter in the mid-1980s. It includes three components such as:

  • Cost leadership  
  • Differentiation
  • Focus

Focus strategy work for a business in many ways such as the focus on a specific product any market and very specific audience and it makes to understand the needs of the audience.

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