Dun's Burgers has decided to open takeaway counters across the city that will be open until 11 p.m. to cater to people who retur
n late from work. This turns out to be an excellent strategy as Dun's becomes a hot favorite with the people who work late shifts. This is an example of ________ strategy.
A Focus strategy is a process where the company knows its segments and the company has the product in competitively satisfy its needs. A focus strategy is the generic a generic marketing strategy and this is a low-cost strategy for the other two strategies. This strategy was introduced by Micheal Porter in the mid-1980s. It includes three components such as:
Cost leadership
Differentiation
Focus
Focus strategy work for a business in many ways such as the focus on a specific product any market and very specific audience and it makes to understand the needs of the audience.
