Question

Dun's Burgers has decided to open takeaway counters across the city that will be open until 11 p.m. to cater to people who return late from work. This turns out to be an excellent strategy as Dun's becomes a hot favorite with the people who work late shifts. This is an example of ________ strategy.

Answer 1

Answer:

Focus strategy

Explanation:

A Focus strategy is a process where the company knows its segments and the company has the product in competitively satisfy its needs. A focus strategy is the generic a generic marketing strategy and this is a low-cost strategy for the other two strategies. This strategy was introduced by Micheal Porter in the mid-1980s. It includes three components such as:

• Cost leadership  

• Differentiation

• Focus

Focus strategy work for a business in many ways such as the focus on a specific product any market and very specific audience and it makes to understand the needs of the audience.