Answer:
Explanation:
A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:
- It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
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It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.
A marketing plan should always have the following:
- A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
- Marketing strategy
- Sales forecast
- Expense budget.
Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.
The elements of an advertising plan and an IMC strategy:
- The IMC strategy will be determined by how the marketer makes use of the creative mix.
The creative mix is composed of:
- The target audience
- Product concept
- Communications media, and
- The message.
The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research
The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.
A budget is a plan you make to decide how you spend your money.
To make a budget you must decide how much of your money you want to spend and how much of it you want to set aside. To balance a budget, keep track of all your expenses, payments, and income.
Answer:
Other things held constant, if a bond indenture contains a call provision, the yield to maturity that would exist without such a call provision will generally be <u>lower than</u> the YTM with a call provision.
Explanation:
That is the correct answer to the question asked about bond indenture.
The case of Dole bananas has been referred to in the press and business publications as an example of right-minded import protection in the United States.
<h3>What was the case of Dole bananas?</h3>
Dole Foods used a litigation strategy in US courts to discredit Nicaraguan plantation workers, demonstrating how corporations can use the legal system to avoid providing compensation for human rights violations.
In 2004, a group of Nicaraguan banana plantation workers sued Dole and Dow Chemical Companies for causing them to become sterile as a result of their exposure to a US-banned pesticide (DBCP), which the companies told them to use on Nicaraguan plantations in the 1970s.
Therefore, the Dole bananas case has been referred to in the press and business publications as an example of right-minded import protection in the United States.
To learn more about the Dole bananas case, click here:
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