Answer:
Explanation:
Question 1: Checkerz
If you're recreating the same type of biscuit/ cookie as Oreo's then checkerz would make sense as the pattern of the biscuit ( aka black, white, black) reminds potential buyers of the classic game of checkers.
sweet'n'fusions (as the cream filling is fused between the two biscuits)
cream bites
raven munchers (as the two outer biscuits are dark like ravens)
gogo's (to get you energised and ready to go)
Question 2
- bright colours such as pink and electric blue to draw initial attention
- abnormal packaging shape such as hexagon to set it apart from other companies
- label clearly as vegan/ veg to draw more customers
Question 3
instead of having just the biscuit on its own, instead take the idea of reeces peanut butter cups but make the cup out of chocolate fudge brownie the peanut butter replaced by the Oreo
A brand extension in this case would not be a good idea considering many people associated Hydrox with cleaning supplies, many people who hear about the brand maybe put off by the subconscious thoughts of consuming cleaning products
I hope that was helpful to you and contained everything you wanted, i'll be more than happy to edit the answer if you think i left something out :)
