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Monica [59]
3 years ago
8

Burberry is pursuing a focused differentiation strategy aimed at high-end luxury customers. However, the company is also employi

ng a segmentation strategy to separate customers within that focus. The strategy offers items at an entry-level price point as well as couture items for the richest customers. Which market segmentation strategy is Burberry pursuing
Business
1 answer:
Elodia [21]3 years ago
3 0

Answer:

Burberry is pursuing an umbrella branding strategy

Explanation:

Based on the scenario being described it seems that Burberry is pursuing an umbrella branding strategy. This type of strategy focuses on having a single brand name for the sale of two or more related products with different specs. Which Burberry is doing by having separate category of items made specifically for different target populations, such as entry-level price point items and couture items, even though they are all under the Burberry brand.

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jolli1 [7]

Answer:

Option b: Digital Rights Management

Explanation:

Digital Rights Management (DRM) are simply set of technologies that powers or control the access and use of digital works. Usually, the technology is in form of some sort of digital code. It is the application of control technologies to reduce digital media usage.

4 0
3 years ago
Home / study / business / economics / questions and answers / 1.if individual income tax accounts for more total ...
Lapatulllka [165]
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6 0
3 years ago
Question Mode Multiple Choice Question Preferred stockholders: Multiple choice question. have the right to receive dividends onl
Harlamova29_29 [7]

Answer:

d. have the right to receive dividends only in the years the board of directors declares dividends.

Explanation:

Preferred shareholders<u> have the right to receive dividends in the priority to the common shareholders of the company unit. </u> In other words, if there is sufficient funds with the company to declare dividends both to preferred and common shareholders, then in that case, preferred shareholders will be entitled the right to receive dividends first, and remaining amount will be distributed to common shareholders. Only that, they have this right only when the board of directors declares dividends.

4 0
3 years ago
Of the 4,092 pedestrian fatalities nationwide in 2009, __________ were Floridians. A. 2% B. 11% C. 19% D. 22%
Irina18 [472]
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5 0
3 years ago
A middle-aged widowed customer has an investment objective of stable income and would also like to receive occasional "extra" in
Illusion [34]

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Explanation:

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