Answer: Integrated marketing communications
Explanation: It is a system of brand messaging used by several organisations nowadays. In such a system all the branches of marketing such as advertising, promotions, public relations etc are molded together to increase the potential of the business.
In the given case CL inc. used both sales promotion and public relation for making their potential and existing customers more aware.
Hence, from the above we can conclude that Option C is correct.
Answer:
1. At pull stage Customers request for books. A pull system by Amazon was made through the use of ingram book group. They support booksellers in supply and demand of book buyers
2. The push strategy is made through the development of several warehouses. Procurement of inventory is done and peoples orders are sent out by utilizing pull strategy.
Processes in pull strategy:
1. Shipping
2. Order fulfilment
Processes in push strategy:
1. Stock replenishment
2. Production
Answer:
$9.40
Explanation:
First we have to calculate the future value of the stock when it starts to pay the $1.40 using the perpetuity formula:
stock price in 7 years = $1.40 / 10.7% = $13.08
Now we have to find the present value of both next year's dividend and the perpetuity:
stock price = ($3.30 / 1.107) + ($13.08 / 1.107⁷) = $2.98 + $6.42 = $9.40
Answer:
c. used to indicate where changes in technology and machinery need to be made
Explanation:
Standard Costs are established through past experiences and hence they can be used to control costs, and plan production schedules.
Changes in technology and machinery need to be made is part of perfomance management with a future outlook.
