Question

In order to examine the potential success of its 1/3 pound Angus hamburger, McDonald's started offering and promoting the product in three southern cities. This move is an example of _________. beta testing trade promotion alpha testing test marketing

Answer 1

Answer: Test marketing

Explanation:

 The test marketing is one of the concept that helps in explaining the various type of marketing and the business field concepts as it providing the various types of opportunities for testing the goods.

The man aim of the test marketing is that it evaluating the overall sales performance of an specific organization.

According to the given question, the McDonald's is start promoting and also offer the various types of products and examining the success this is known as the test marketing evaluation process.

 Therefore, Test marketing is the correct answer.