Question

Info Tech, Inc. makes complex telecommunications products, such as cellular telephones. Since this company has a distinctive competency in research and development, it should try to differentiate its product through: a. reliability. b. advertising. c. service. d. innovation. e. low pricing.

Answer 1

Answer:

The correct answer is d. innovation.

Explanation:

The innovation strategy implies that Info Tech creates a department that is specifically dedicated to the development of new products in terms of quality, efficiency, price and utility. The cell phone industry usually has very constant changes, and not having this type of professionals can cause that in terms of sales the behavior is not as expected. People are driven by innovative ideas, and putting it into practice largely ensures sustained growth in the market and as a result increased sales against the competition.