Question

Conjoint studies are run to understand how consumers make __________.

Answer 1

Conjoint studies are run to understand how consumers make TRADEOFFS. Tradeoffs is a technique wherein the person literally reduce an outcome in order to achieve a more desirable result that is beneficial to that person. In conjoint studies, people will weigh the product by its features and uses and will choose what is the most preffered feature to the least preferred feature.