The survey done by Apex Corporation
on its consumers to find out how they view the similarities and dissimilarities
among relevant product attributes for a set of competing brands is an example
of PRODUCT POSITIONING RESEARCH. The main aim of a Product Positioning Research
is to understand the position of a product or a brand in comparison to a competing
product or brand.
Answer:
Economies of Scale refer to the cost advantage experienced by a firm when it increases its level of output. The advantage arises due to the inverse relationship between per-unit fixed cost and the quantity produced. The greater the quantity of output produced, the lower the per-unit fixed cost.
Explanation:
Answer: True
Explanation:
To understand organizational markets, one must first realize that there are three main types of them: Industrial, reseller and government.
Industrial markets enable businesses to transact with each other. They trade raw materials and other goods to each other and process them to finished goods.
The reseller market does not involve any processing but rather firms buying from one and selling to another as middlemen.
The last market is the Government market. Any arm of government that purchases goods and services fall here including at local, state or federal level.
C. Current status and intermediate goals
<span>The relational view of competitive advantage is a strategic management framework that proposes that critical resources and capabilities frequently are embedded in strategic alliances that span firm boundaries. The strategic management framework has an enhanced capacity with a much broad focus of the yearly budget process and a strengthened key management.</span>
