Answer:
The correct option is starting to make preliminary decisions about target market.
Explanation:
Ascertaining how the product marketing campaign for the first of product launch is one of the processes of a new product launch as the awareness of the new product must be brought to the attention of would-be customers.
Finalizing marketing mix variables such price,product,place and promotion is also a critical stage of the new product launch.
Determining the price at which the product should sell for is also included in the process of the new product launch,however price is determined with reference to the following points:
Cost of the product with an extra on top of it as mark-up
What customers can afford to pay
What competitors are charging
Corporate objectives
Answer:
The journal entry and the computations are shown below:
Explanation:
The journal entry is shown below:
Allowance for doubtful accounts $7,300
To Account receivable $7,300
(being the written off amount is recorded)
And, the cash realizable value of the accounts receivable is
1. Before the write off
= $729,400 - $61,200
= $668,200
2. After the write off
= $729,400 - $7,300 - $61,200 - $7,300
= $668,200
Answer:
Mass Production Era (1860s-1920s): The production era began during the Industrial Revolution. Products were produced in mass and at a low cost. Typically businesses only produced one product at a time. Also during this era, businesses had the mindset of, “if produced, someone will buy” and thus increase profitability.
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