The Nielsen company provides ratings for the TV industry. Ratings are calculated from following sources:
- Streaming within seven days of the broadcast date.
- Viewing on a delayed DVR within seven days of the original air date.
- Viewer Diaries Residences with TVs equipped with Nielsen Meters.
<h3>What is DVR?</h3>
- Analog video is transformed into digital format by a DVR.
- Networks are increasingly more interested in ratings over a time period than just the date and time the show aired because of the time-shifting nature of DVRs.
- DVR systems process data at the recorder.
- The majority of networks track ratings using Nielsen's Live Plus service.
- Live Plus examines who viewed particular programs on their DVRs across various time periods.
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Answer:
The correct answer would be option B, The attractiveness of the store's location and the time it takes to travel to the store.
Explanation:
According to the Huff Gravity Model, The two factors which attract customers to a store location are the attractiveness of that store's location and the time it takes to travel to the store.
This means that according to the Huff theory, people will likely to purchase from a store which is present at a more attractive location and also the time taken to reach at that specific store is less. For example, I myself prefer going to Lulu Hypermarket over Panda Hypermarket because of the difference in the location of both the stores and also Lulu Hypermarket is more near to me than Panda Hypermarket. The location of Lulu is more attractive.
Answer:
Polycentric orientation.
Explanation:
The polycentric orientation, referring to the management of the global marketplace, is a market vision (and in a great sense also political) that establishes that there is no single central point in a globalized market, but that each country has a strategic importance in the different sectors market that most concern you. Thus, the idea of market leaders is rejected, but rather the idea of a fragmented market in different sectors, with varied leaders, is defended.
Answer:
D. InFocus conducts focus groups to determine its target market.
Explanation:
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Answer:
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