<span>During
the introduction stage of the product life cycle, promotional
expenditures are made to stimulate consumer desire for an entire product
class rather than for a specific brand. The consumer desire that is
stimulated is referred to as primary demand.
</span>Primary demand is the desire for a product class rather than for a specific brand.During the growth stage
of the product life cycle, promotional expenditures are made to
stimulate consumer desire for a specific brand due to increased
competition. The consumer desire that is stimulated is referred to as selective demand.<span>Selective demand is the preference for a specific brand.</span>
A. Commercial banks lend mi way to consumers in the form of car loans, mortgages and personal loans. The money distributed for these loans comes from deposits of other bank customers.
