<span>The goal of the campaign or promotion is to build awareness and inform consumers about a company and its product offerings</span>
In order to see if there is still increase in the sale compared with the money spent of campaign , Alonzo is evaluating the effectiveness of the plan. The evaluation of effectiveness is one of the 6 steps of the promotional campaign.
Answer:B
Explanation: everything had a code of ethics.
Answer:
$5,472
Explanation:
Calculation for Alison record of purchase :
First step
Invoice price ×Percentage of payment term
Where:
Invoice price =$5,700
Percentage of payment term =96%
(100%-4%)
Second step
$5,700×96%
=$5,472
Therefore Alison should record the purchase at: $5,472
Answer:
According to Ansoff's strategic opportunity matrix, Dietizza has adopted the ________ alternative.
a) market penetration
Explanation:
According to Ansoff's strategic opportunity matrix, Dietizza has adopted the ________ alternative.
a) market penetration
Market penetration means entering the market by increasing sales.
It can be done in a number of ways such as offering discounts, attracting customers through promotion etc.
Decreasing price for a special event which would be again a discount.
Ansoff's strategic opportunity matrix has four strategies.
a) market penetration
b) product diversification
c) product development
d) market development