The answer to the question above is "evaluation of alternatives" which is the step when a consumer arms with information and narrows down his/her choices by comparing the pros and cons of each remaining option. There is several steps of consumers decision making process. This step is the third step in the process.
A differenciation strategy that is aimed at increasing perceived value of goods and services by the customer usually fares best in a more flexible structure and a culture of innovation.
<h3>What is differenciation strategy?</h3>
Differentiation strategy involves designing a new product or doing something new which is much different from what the competitors do.
The uniqueness of the product could be in the branding and packaging which will tend to attract more customers.
Therefore, differenciation strategy that is aimed at increasing perceived value of goods and services by the customer usually fares best in a more flexible structure and a culture of innovation.
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Answer:
Buffett is concerned about debt in business as they analyse the financial statement of business before acquiring it or investing in it, as it suggest the future financial position of the company and it´s ability to generate consistent earning for the company. They focus on return on equity rather than debt, as regulatory body, credit agencies, and creditors use financial statement to decide on company´s worthiness by evaluating company´s debt and lending term. Debt become obligation for the company and its shows weak accounting and financial position of the company. The warren buffett´s investment policy is to acquire and hold companies for long run, therefore return on equity is a better parameter to evaluate any company.
