Question

Francine, a top programmer for NBC, is scheduling Greg's House, a very popular sitcom, between two much less popular shows, Ursula in Charge and Crickets. Which programming strategy is Francine employing?
a. hammocking

b. checkerboarding

c. tent-poling

d. stunting

Answer 1

Answer:

a. hammocking

Explanation:

Hammocking is the practice in media broadcasting where an unpopular show is scheduled between two popular shows. This is done to increase the views for the unpopular show.

It is also used when a new show is introduced and when valuable content is being promoted.

Hammocking can cause high ratings for content that is weak.

The audience will be unwilling to change channels for the short time between the popular shows, so they watch the unpopular show to pass the time before the next popular show.