Answer:
The strengths of a focus group are:
-it gives the moderator more open ideas to work with.
-it has low cost compared to other data methods.
-it speeds up the result collection of the selected topic.
Weaknesses of focus group are:
*It takes effort to assemble the group members.
*Complex data analysis.
*No individual answers.
Explanation:
Focus groups usually involves a number of participants having an open discussion on a specific topic, set by a moderator, usually the person that comes up with the specific topic for focus. The function of a focus group is to collect data through group interactions on a selected topic.
The strengths of a focus group are:
-it gives the moderator more open ideas to work with.
-it has low cost compared to other data methods.
-it speeds up the result collection of the selected topic.
Weaknesses of focus group are:
*It takes effort to assemble the group members.
*Complex data analysis.
*No individual answers.
