Question

What are the strengths and weakness of focus group data method?

Answer 1

Answer:

The strengths of a focus group are:

-it gives the moderator more open ideas to work with.

-it has low cost compared to other data methods.

-it speeds up the result collection of the selected topic.

Weaknesses of focus group are:

*It takes effort to assemble the group members.

*Complex data analysis.

*No individual answers.

Explanation:

Focus groups usually involves a number of participants having an open discussion on a specific topic, set by a moderator, usually the person that comes up with the specific topic for focus. The function of a focus group is to collect data through group interactions on a selected topic.

The strengths of a focus group are:

-it gives the moderator more open ideas to work with.

-it has low cost compared to other data methods.

-it speeds up the result collection of the selected topic.

Weaknesses of focus group are:

*It takes effort to assemble the group members.

*Complex data analysis.

*No individual answers.