Positive and linear relationship says that as one variable increases, the other increases likewise. As seen in the hypothesis stated above, Tlhe more people watch soap operas, the more extra-marital affairs they will have.
As in the modern times with the advent of the internet and world wide web, the culture has also globalized and its has shifted its focus from the traditional languages and media to the engagement of the audience and the consumers have diversified in terms of the cultural studies that take place with the cross border interactions and the each and every field of study cultural aspects can be easily found.
