Rosalind Franklin. is the answer
When plates divide or separate it creates a divergent boundary.
They use cognitive biases like framing, loss aversion, status quo etc. to elicit an emotional response in hopes of you making impulsive purchases.
You can use skepticism by listening more carefully to what is being said and looking up any claims made by the advertiser. Like if they say they are the cheapest car insurance, you don't just believe them you compare prices.
