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pashok25 [27]
2 years ago
11

Peterson Corporation wanted to run an ad campaign that featured popular songs sung by the original singer. The aim was to make a

n emotional connection with people who remembered the songs. When Bette was approached to sing for the commercial, she refused saying she did not "do" commercials. Peterson Corporation still wanted to use the song, so they hired a backup singer for Bette and she was told to "sound as much as possible like the Bette record." The backup singer did the commercial, and people, even close acquaintances of Bette, thought it was her. Bette sued Peterson Corporation for wrongfully appropriating her likeness.
Required:
Is this a valid example of misappropriation. Why or why not.
Business
1 answer:
belka [17]2 years ago
8 0

Answer:

Misappropriation refers to the use of another person's intellectual property including their name or likeness without prior permission from the person which can then cause harm to that person.

This is indeed an example of misappropriation because the company tried to use Bette's likeness in the commercial. After being rebuffed by Bette saying that she does not do commercials for whatever business or personal reasons known to her, they still sought to use her popularity and image to make their products more popular.

To do so they hired a backup singer and told her to sing as much like Bette as she could so much so that even Bette's close acquaintances thought that it was Bette. If her close acquaintances could think it was her, imagine the general public.

They therefore made it seem as though Bette did their commercial which then would mean that Bette does in fact do commercials which would do damage her assertion that she does not do same. This would bring harm to her business relationships if for instance she had rebuffed other companies in the past when they sought her to do their commercials.

This is a case of Misappropriation and Bette should sue.

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Market researchers for a local bakery determined that Jewish people consume 63% of the portion of bagels sold in New York City.
Anon25 [30]

Answer:

Subcultural

Explanation:

Consumer behaviour refers to how individuals make decisions on ways to spend their available resources, time, money, and effort on variety of items.

A society is composed of several sub-cultures in which iindividuals can identify themselves. A Subculture is a group of people within a culture who are different from the dominant culture but have something in common with one another such as common interests, religions, ethnic backgrounds.

Culture is considered an external factor that influences consumer behavior. Since different cultures have different values, they will have different buying habits. A typical example is the Jewish people that purchase about 63% of bagels that is sold in New York City.

7 0
3 years ago
From a strategic marketing viewpoint, a total product offer includes all of the tangible attributes of a good or service, and ex
Tasya [4]

Answer:

B. False

Explanation:

<em>Total Product offer </em>is every aspect of a product which the customer evaluates before buying.

From strategic marketing viewpoint, the customer may evaluate the product on both the tangible and intangible attributes.

An example of this is the iPhone by Apple. On tangible level, the product itself, the packaging and others are tangible attributes that a customer may evaluate. On intangible level, the brand name, perceived benefits, convenience, purchase services, and many other factors are part of the iPhone as the intangible attributes that the customer will evaluate.

As a marketer, one should think and talk in the language of customers- let it be from either tangible or intangible point of view.    

7 0
2 years ago
Jim had a car accident in 2019 in which his car was completely destroyed. At the time of the accident, the car had an adjusted b
arlik [135]

Answer:

the deductible loss on the car is $12,000

Explanation:

The computation of the Jim deductible loss on the car is shown below:

Given that

Car value = $40,000

Insurance recovery = 70%

Now the deductible loss is

= Car value - (car value × insurance recovery)

= $40,000 - ($40,000 × 70%)

= $40,000 - $28,000

= $12,000

hence, the deductible loss on the car is $12,000

5 0
2 years ago
True or false: In the United States, inflation reached double-digit rates in the 1970s and early 1980s but has since declined an
Liono4ka [1.6K]

This is True that In the United States, inflation reached double-digit rates in the 1970s and early 1980s but has since declined and recently, has been relatively mild.

<h3>What is inflation?</h3>

A general increase in the cost of goods and services is referred to as inflation. Each unit of currency may purchase fewer products and services as the general price level rises, hence inflation is associated with a decline in the purchasing power of money.

When prices for goods and services increase rapidly, there is rapid inflation, which reduces the purchasing power of savings. Oil prices, currency speculators, rapacious businesspeople, and avaricious union leaders were held responsible for The Great Inflation.

Numerous businesses were destroyed and countless people were harmed by the Great Inflation and the recession that followed.

Cause for the decline in inflation:

  • Reduced government spending,
  • Stock market declines,
  • Consumer desire to save more money,
  • Tighter monetary regulations

When the economy's output expands more quickly than the amount of available credit and money, falling prices can also occur spontaneously

To know more about Inflation refer to: brainly.com/question/15692461

#SPJ4.

8 0
1 year ago
The president is responsible for the communication and ongoing relationship between America and other nations of the world. This
Natalka [10]

Answer:

B. Diplomatic Relations

Explanation:

Anything involving peaceful relationships and communications between multiple countries is diplomatic relations

8 0
2 years ago
Read 2 more answers
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