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antoniya [11.8K]
4 years ago
7

"Integrated marketing communications represents the _________________ P in the four Ps of a firm's marketing mix. "

Business
1 answer:
lozanna [386]4 years ago
6 0

Answer:

Promotion

Explanation:

The four Ps of of the marketing mix are Pricing, Promotion, Place, and Product.

Integrated marketing communications is part of promotion.

Promotion is defined as the act of increasing awareness about a product or service to the target market with a view of increasing sales. It involves communication beneficial information of a product to the buyer.

Integrated marketing communications which is the process of employing all promotional tools to work in harmony.

Therefore it represents promotion in the marketing mix

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Watching his children graduate from high school is most likely a long-term goal for a person of which of these ages? A. 17 years
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When managing your human resources, _____________ is the process of deciding who should be hired, under legal guidelines, to ser
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Interview

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3 0
3 years ago
The following adjusted trial balance contains the accounts and year-end balances of Cruz Company as of December 31.
vova2212 [387]

Answer:

CRUZ COMPANY

1. Closing Entries:

No. Account Title             Debit      Credit

901 Income Summary  $33,100

612 Depreciation expense

—Equipment                                  $3,000

622 Salaries expense                  22,000

637 Insurance expense                 2,500

640 Rent expense                         3,400

652 Supplies expense                  2,200

To close expenses to the Income Summary.

404 Services revenue $44,000

901 Income Summary                    $44,000

To close Service Revenue to the Income Summary.

318 Retained earnings $37,600

901 Income Summary (Retained Earnings) $37,600

To close the Retained Earnings of prior year to Retained Earnings section of the Income Summary.

901 Income Summary

    (Retained Earnings) $7,000

319 Dividends                                    $7,000

To close the Dividends to the Retained Earnings section of the Income Summary.

2. CRUZ COMPANY

Post-Closing Trial Balance

As of December 31

No. Account Title             Debit      Credit

101 Cash                        $ 19,000

126 Supplies                    13,000

128 Prepaid insurance     3,000

167 Equipment               24,000

168 Accumulated depreciation

—Equipment                                  $ 7,500

307 Common stock                        10,000

318 Retained earnings                    41,500

Totals                        $ 59,000   $ 59,000

Explanation:

a) Data and Calculations:

CRUZ COMPANY

Trial Balance

As of December 31

No. Account Title             Debit      Credit

101 Cash                        $ 19,000

126 Supplies                    13,000

128 Prepaid insurance     3,000

167 Equipment               24,000

168 Accumulated depreciation

—Equipment                                  $ 7,500

307 Common stock                        10,000

318 Retained earnings                   37,600

319 Dividends                  7,000

404 Services revenue                   44,000

612 Depreciation expense

—Equipment                    3,000

622 Salaries expense  22,000

637 Insurance expense 2,500

640 Rent expense         3,400

652 Supplies expense 2,200

Totals                        $ 99,100    $ 99,100

b) Income Summary for the year ended December 31:

Revenue                   $44,000

Expenses                   (33,100)

Net Income              $10,900

Retained Earnings    37,600

Dividends                  (7,000)

Retained Earnings $41,500

5 0
4 years ago
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