All categories

3 years ago

"Integrated marketing communications represents the _________________ P in the four Ps of a firm's marketing mix. "

Business

1 answer:

lozanna [386]3 years ago

6 0

Answer:

Promotion

Explanation:

The four Ps of of the marketing mix are Pricing, Promotion, Place, and Product.

Integrated marketing communications is part of promotion.

Promotion is defined as the act of increasing awareness about a product or service to the target market with a view of increasing sales. It involves communication beneficial information of a product to the buyer.

Integrated marketing communications which is the process of employing all promotional tools to work in harmony.

Therefore it represents promotion in the marketing mix

You might be interested in

Carter Corporation made sales of $ 825 million during 2018. Of this amount, Carter collected cash for $ 710 million. The compa

salantis [7]

Answer:

Part (a) The net income of carter is $115 million.

Part (b) The closing cash balance at the end of year is $360.

Explanation:

Part (a) Net Income Computation:

Sales $825

Cost of goods sold ($290)

Gross Profit $535

Other Expenses ($425)

Net income $115 Million

Part (b) The cash balance of Carter is not dependent on non cash flows. So the cash transactions would be considered here for cash balance computation.

Opening Cash position $290

Collection from Sales $710

Inventory Invoices paid ($350)

For Everything ($290)

Closing Cash balance $360

4 0

3 years ago

A monopolist will find that its marginal revenue curve Grupo de opciones de respuesta Lies below its demand curve and has the sa

alexdok [17]

Answer:

Lies below its demand curve and is steeper than its demand curve.

Explanation:

The marginal revenue curve for a monopolist lies below the demand curve because of the quantity effect. The quantity effect refers to the fact that even a monopolist must lower its price if it wants to sell a larger quantity of goods or services.

The slope of the marginal revenue curve is steeper than the demand curve because it reflects the market power of the monopolist. Instead, the marginal revenue curve for a perfectly competitive firm (with 0 market power) is horizontal or perfectly elastic.

5 0

3 years ago

The following information was available for the year ended December 31, 2019: Earnings before interest and taxes (operating inco

Charra [1.4K]

Answer:

Debt ratio = 56%

Times Interest earned = 5 times

Explanation:

The debt ratio is the proportion of the total assets amount that is financed by debt . It is a measure of financial risk. A company with a high debt ratio (in excess of 50%) is considered financially risky. That is may not be able to meet its short term financial obligations

Debt ratio = Debt/Total assets × 100

= (140,000/250,000)× 100

= 56%

Times interest earned is the number of times the earning before interest and taxes (EBIT) can pay the interest obligation. It is a measure of financial risk. For example, a company with a ratio of less than 3 times might be considered as potentially unable to meets its loan obligation

Times interest earned = Earnings before interest and tax (EBIT)/Interest expense

= 75,000/15,000

= 5 times.

6 0

3 years ago

Solving for dominant strategies and the Nash equilibrium Suppose Nick and Rosa are playing a game in which both must simultaneou

slava [35]

Answer:

The only dominant strategy in this game is for NICK to choose RIGHT. The outcome reflecting the unique Nash equilibrium in this game is as follows: Nick chooses RIGHT and Rosa chooses RIGHT.

Explanation:

ROSA

left right

4 / 6 /

left 3 4

NICK

right 6 / 7 /

7 6

Rosa does not have a dominant strategy since both expected payoffs are equal:

if she chooses left, her expected payoff = 3 + 7 = 10
if she chooses right, her expected payoff = 4 + 6 = 10

Nick has a dominant strategy, if he chooses right, his expected payoff will be higher:

if he chooses left, his expected payoff = 4 +6 = 10
if he chooses right, his expected payoff = 6 + 7 = 13

The only possible Nash equilibrium exists if both Rosa and Nick choose right, so that their strategies are the same, resulting in Rosa earning 6 and Nick 7.

8 0

3 years ago

Answer the questions below regarding the heating of a house in the Midwestern United States. Assume the following.

Mandarinka [93]

a. The calculation of the requirements is as follows:

i. The cubic feet of natural gas required to heat the house for one winter is 160,000 (160,000,000/1,000).

ii. The cost of heating the house for one winter is $800 (160,000,000/1,000,000 x $5).

b. To conserve heat energy, lowering the cost of heating the house, the residents could take the following actions:

Turn off lights, computers, televisions, video games, and other electrical equipment when not in use.
Buy equipment with less energy consumption (that is, energy-saving appliances).
Adopt renewable energy sources.

c. i. Two pollutants resulting from burning coal are Sulfur dioxide (SO2) and Nitrogen oxides (NOx).

ii. One method to reduce the impact of coal energy is carbon capture. Carbon capture separates the CO2 and recovers it for underground permanent storage or sequestration.

<h3>Data and Calculations:</h3>

Square feet of the house's living space = 2,000

Heat per square foot = 80,000 BTU

Total heat required = 160,000,000 BTU (2,000 x 80,000)

Cost of natural gas per thousand cubic feet = $5

Cubit foot of natural gas = 1,000 BTUs of heat energy

Total cost of heating = $800 (160,000,000/1,000,000 x $5)

Learn more about the cost of heating here: brainly.com/question/3858176

7 0

2 years ago