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antoniya [11.8K]
4 years ago
7

"Integrated marketing communications represents the _________________ P in the four Ps of a firm's marketing mix. "

Business
1 answer:
lozanna [386]4 years ago
6 0

Answer:

Promotion

Explanation:

The four Ps of of the marketing mix are Pricing, Promotion, Place, and Product.

Integrated marketing communications is part of promotion.

Promotion is defined as the act of increasing awareness about a product or service to the target market with a view of increasing sales. It involves communication beneficial information of a product to the buyer.

Integrated marketing communications which is the process of employing all promotional tools to work in harmony.

Therefore it represents promotion in the marketing mix

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Frank asks you to find out how customers choose which book to buy. You suggest that you could examine how customers are affected
lilavasa [31]

Answer:

The answer is: too much data

Explanation:

If you follow Frank's recommendations, you would be examining seven factors (social media effects, personal recommendations, the book's place, the cover, customers' habits, type of cover and store's atmosphere). Some of them might even be opposing to the others, e.g. customer never read a book by that author, but likes the cover design, but only buys books with paperback covers, is in love with the store's clerk, likes romance but only reads action novels.

This is simply too much information. If you want to increase sales, it is better to focus on specific variables, or even a couple at most.

7 0
3 years ago
On January 1, 2021, Twister Enterprises, a manufacturer of a variety of transportable spin rides, issues $580,000 of 8% bonds, d
babunello [35]

Answer:

Twister Enterprises

Bonds Issuance and Interests:

1. Market Interest rate is 8%:  The bonds are issued at par.

January 1, 2021:

Debit Cash Account $580,000

Credit 8% Bonds Payable $580,000

To record the issue of 10-year bonds at par.

June 30, 2021:

Debit Interest on Bonds $23,200

Credit Cash Account $23,200

To record the semiannual interest payments.

December 31, 2021:

Debit Interest on Bonds $23,200

Credit Cash Account $23,200

To record the semiannual interest payments.

2. Market Interest Rate is 9%: The bonds are issued at a discount.

January 1, 2021:

Debit Cash Account $542,277

Debit Discount on Bonds $37,723

Credit 8% Bonds Payable $580,000

To record the issue of 10-year bonds at a discount.

June 30, 2021:

Debit Interest on Bonds $23,200

Credit Cash Account $23,200

To record the semiannual interest payments.

December 31, 2021:

Debit Interest on Bonds $23,200

Credit Cash Account $23,200

To record the semiannual interest payments.

December 31, 2021:

Debit Interest on Bonds $3,772

Credit Discount on Bonds $3,772

To amortize the discount on bonds for the year, using the straight-line method.

3. The market interest rate is 7%.  The bonds are issued at a premium:

January 1, 2021:

Debit Cash Account $621,216

Credit Bonds Premium $41,216

Credit 8% Bonds Payable $580,000

To record the issue of 10-year bonds at a premium.

June 30, 2021:

Debit Interest on Bonds $23,200

Credit Cash Account $23,200

To record the semiannual interest payments.

December 31, 2021:

Debit Interest on Bonds $23,200

Credit Cash Account $23,200

To record the semiannual interest payments.

December 31, 2021:

Debit Bonds Premium $4,122

Credit Interest on Bonds $4,122

To amortize the premium on bonds for the year, using the straight-line method.

Explanation:

A bond is issued at par when investors pay the face value of a bond because its stated interest rate is equal to the prevailing market rate.

A bond discount occurs when investors pay less than the face value of a bond because its stated interest rate is lower than the prevailing market rate.   The interest expense is increased by the amortization of the bond discount.  Note that the amortization had been done annually.  It could also be done semi-annually.

A bond premium occurs when investors are willing to pay more than the face value of a bond because its stated interest rate is higher than the prevailing market interest rate.  The interest expense is reduced by the amortization of the premium.

The straight-line interest method has been used in this case, because no information is available about the changes in the bonds' book value.  The other method is the effective interest method.  This technique calculates the actual interest rate in a period based on the amount of a financial instrument's book value at the beginning of the accounting period. Thus, if the book value of a financial instrument decreases, so too will the amount of related interest and vice versa.

The straight-line method or the effective interest method is also used to amortize bond premiums and bond discounts.

3 0
4 years ago
Susie buys a share of Alphabet stock through her broker, Mr. Diaz, who works for Acme Investing and purchases the stock at the N
Andrew [12]

Answer:

Alphabet stock; Acme Investing; New York Stock Exchange.

Explanation:

Susie buys a share of Alphabet stock through her broker, Mr. Diaz, who works for Acme Investing and purchases the stock at the New York Stock Exchange. In this transaction, Alphabet stock is a financial instrument, Acme Investing is a financial institution, and New York Stock Exchange represents a financial market.

Financial instruments can be defined as assets which are having monetary value or used to record a monetary transaction. Financial instruments are generally classified on the basis of their risks, maturity, issuers etc. Some examples of financial instruments are stocks, treasury bills, commercial paper, money market mutual fund, certificate of deposits, corporate bonds etc. The market where these financial instruments (securities and derivatives) are being traded at a low transaction rate is referred to as the financial market.

Furthermore, financial institutions can be defined as a business firm or company that is involved in the business of trading financial instruments.

6 0
4 years ago
Why is the profit motive considered an incentive in a market system?
dsp73
Inventive is to make more money because businesses can make more profit where money is expected.
Minimize costs and maximize revenues. .
7 0
4 years ago
g You need to buy a gift for a young cousin's birthday. You go to the mall and see a girl wearing a Hello Kitty T-shirt. You rem
zhenek [66]

Answer:

The correct answer is: response.

Explanation:

In psychology, Behavioral Learning refers to the school of thought that states only observable behavior influences the learning processes of individuals. There are three main focuses of this approach: <em>Classical Conditioning, Operant Conditioning, </em>and <em>Observational Learning</em>.

While talking about behavioral learning, a response is a behavior that was caused because of a given stimulus. <em>Thus, buying a Hello Kitty backpack for your cousin is the response that caused seeing another girl wearing a Hello Kity t-shirt.</em>

4 0
3 years ago
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