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antoniya [11.8K]
3 years ago
7

"Integrated marketing communications represents the _________________ P in the four Ps of a firm's marketing mix. "

Business
1 answer:
lozanna [386]3 years ago
6 0

Answer:

Promotion

Explanation:

The four Ps of of the marketing mix are Pricing, Promotion, Place, and Product.

Integrated marketing communications is part of promotion.

Promotion is defined as the act of increasing awareness about a product or service to the target market with a view of increasing sales. It involves communication beneficial information of a product to the buyer.

Integrated marketing communications which is the process of employing all promotional tools to work in harmony.

Therefore it represents promotion in the marketing mix

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What are the two key questions for an operations manager in the inspection​ process? A. How to​ inspect? What to​ inspect? B. Wh
Pani-rosa [81]

Answer: Option D: What to inspect? Where to inspect? are the two key questions operated in the inspection​ process.

Explanation:

For the best output results, the products of all the firms need a check of quality control before the process of the sale. If it is not scrutinized properly, then the entire Manufacture defects can lodge into the hands of Operations Manager. For the best result, The manager needs to decide on what purpose of quality check, the inspection is required and secondly, from which weaker part of the production cycle, did He should inspect by comparing the standard of the quality with the products of other firms.

The two key questions of what and where to inspect are always inspected with the parallel effects in which all the comparisons can be noted and achieve the inference of solution. The inference of solution will chase the defective point of the product and makes them very strong and reduces the problem of cycle flow of work allotted to the Inspection process operation.

5 0
3 years ago
B2B markets differ from B2C markets because: Group of answer choices salespeople personally call on business customers to a far
yKpoI14uk [10]

Answer:

salespeople personally call on business customers to a far greater extent than they do consumers.

Explanation:

Business to business (B2B) markets differ from Business to consumers (B2C) markets because salespeople personally call on business customers to a far greater extent than they do consumers.

Under the B2B sells its products directly to other businesses such as wholesalers or retailers and not the end consumers.

On the other hand, the B2C market involves businesses selling their goods and services directly to the end consumers or users for personal use.

6 0
3 years ago
Express the following comparative income statements in common-size percents. (Round your percentage answers to 1 decimal place.)
Mila [183]

Answer: Cost of Goods sold

Explanation:

Common size analysis refers to making all entries in the income statement, a percentage of sales for that year.

Current Year                                                      Prior Year

Sales                                      100%                           100%

Cost of Goods sold               75.7%                          46.5%

Gross Profit                            24.3%                          53.5%

Operating expenses             17.3%                             35%

Net Income                              7.0%                            18.5%

<em>Looking at the percentages above, one can see that the COGS increased the most from the previous year by going from 46.5% to 75.7% representing an increase of 29.2%.</em>

<em>This had the most impact on Net income as it substantially reduced Gross profit. </em>

8 0
3 years ago
A customer is considering buying a new $30,000 car and will put $6,000 down and will borrow the remaining $24,000 from the autom
Helen [10]
He could take a personal loan or a automobile loan to cover costs or he could pay the 24K up front and take a loan of 6K so he can get the car.
8 0
3 years ago
Smith Pharmaceuticals is trying to estimate the breakeven volume of sales on a newly developed drug. Which of the following woul
ahrayia [7]

Answer:

An increase in the unit (per pill) contribution margin.

Explanation:

Breakeven point is defined as the level of sales where total cost is equal to total revenue.

The formula is given as

Breakeven= Fixed cost ÷ (Sales revenue -Variable cost)

Note the Sales revenue less variable cost is the contributing margin.

Breakeven= Fixed cost ÷ Contributing margin

To reduce breakeven we must either reduce the numerator or increase the denominator.

In this case an increase in contributing margin will result in a decrease in breakeven amount of the company.

8 0
3 years ago
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