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3 years ago

"Integrated marketing communications represents the _________________ P in the four Ps of a firm's marketing mix. "

Business

1 answer:

lozanna [386]3 years ago

6 0

Answer:

Promotion

Explanation:

The four Ps of of the marketing mix are Pricing, Promotion, Place, and Product.

Integrated marketing communications is part of promotion.

Promotion is defined as the act of increasing awareness about a product or service to the target market with a view of increasing sales. It involves communication beneficial information of a product to the buyer.

Integrated marketing communications which is the process of employing all promotional tools to work in harmony.

Therefore it represents promotion in the marketing mix

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If a firm produces a return on assets of 15 percent and also a return on equity of 15 percent, then the firm:

dem82 [27]

Answer:

No debt of any kind.

Explanation:

Then the firm has “no debt of any kind” because the company has the equity multiplier ratio is 1.

We have given the return on assets is 15 % and the same return is on the equity that is 15%.

Thus, the equity multiplier ratio can be calculated by dividing the total assets / total equity.

Equity mulitplier ratio = Total Assets / Total equity.

8 0

3 years ago

On March 1, 2015, Landon Company acquired real estate on which it planned to construct a small office building. The company paid

Murljashka [212]

Answer:

The amount to be reported as the cost of the land is $101,000

Explanation:

Given information

Paid cash - $90,000

Cost of property $7,600

Salvaged materials - $1,700

Attorney's fee for work concerning the land purchase - $1,100

Real estate broker's fee - $4,000

Architect's fee - $7,800

Put in driveways and a parking lot - $14,000

For computing the amount of the cost of the land, the Architect's fee and Put in driveways and a parking lot is not considered as it is not related to the land expenses. The computation is shown below

= Cash amount + Cost of property - Salvaged materials + Attorney's fee + Real estate broker's fee

= $90,000 + $7,600 - $1,700 + $1,100 + $4,000

= $101,000

Thus, the amount to be reported as the cost of the land is $101,000

4 0

3 years ago

The Shoe Exchange issues 3,000 shares of its $1 par value common stock to provide funds for further expansion. The issue price i

Nezavi [6.7K]

Answer:

Debit Cash account $57,000

Credit Shares capital $3,000

Credit Share premium $54,000

Being entries to record cash received from the issuance of shares

Explanation:

Par value per share = $1

Issue price per share = $19

Premium per share from issue = $19 - $1

= $18

Number of issued shares = 3000

Share capital balance from issue = 3000 × $1

= $3000

Premium balance = 3000 × $18

= $54,000

Cash received from Issue = 3000 × $19

= $57,000

Entries to be posted

Debit Cash account $57,000

Credit Shares capital $3,000

Credit Share premium $54,000

Being entries to record cash received from the issuance of shares.

4 0

3 years ago

Let's say that you choose to buy bread in a grocery store. According to the marginal benefit and marginal cost principle, how ma

snow_lady [41]

Six is your answer because if it cost $2.00 and you have 4 it makes sense

8 0

3 years ago

________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want thr

Thepotemich [5.8K]

Answer:

The correct answer is C

Explanation:

Marketing is the one which is concerned with the management as well as the study of exchange relationship. It is the process of business of establishing the relationship with the customers through exchange the value.

As it is used to attract the customers, the primary components of business commerce and management.

So, marketing is the process of managerial and social through which the groups and the individuals obtain what they want and need by exchanging and creating products and value with others.

3 0

3 years ago