Question

If a sponsored link was delivered 100 times and 10 people clicked on it, then the number of impressions is 100, the number of clicks is 10, and the click-through-rate (CTR) would be
a. 10 percent.
b. 100 percent.
c. 1 percent.
d. 0 percent.
e. 15 percent.

Answer 1

Answer:

Option A.

Step-by-step explanation:

It is given that a sponsored link was delivered 100 times and 10 people clicked on it.

Number of impressions = 100

Number of clicks = 10

The formula for click-through-rate (CTR) is

$CTC=\dfrac{\text{Total measured clicks}}{\text{Total measured impression}}\times 100$

$CTC=\dfrac{10}{100}\times 100$

$CTC=10$

The click-through-rate (CTR) would be 10%. Therefore, the correct option is A.