Question

An industry analysis for manufacturers of a small personal care gadget observed the following characteristics: 1. Industry sales have grown at 15%-20% per year in recent years and are expected to grow at 10%-15% per year over the next 3 years, still well above the economic growth rate. 2. Some U.S. manufacturers are attempting to enter fast-growing non-U.S. markets, which remain largely unexploited. 3. Some manufacturers have created a new niche in the industry by selling directly to customers through mail order. Sales for this industry segment are growing at 40% per year. 4. The current penetration rate in the United States is 60% of households and will be difficult to increase. 5. Manufacturers compete fiercely on the basis of price, and price wars within the industry are common. 6. Some manufacturers are able to develop new, unexploited niche markets in the United States based on company reputation, quality, and service. 7. Several manufacturers have recently merged, and it is expected that consolidation in the industry will increase. 8. New manufacturers continue to enter the market. Characteristics _______ would be typical of an industry that is in the start-up stage.

Answer 1

Characteristics 4 and 5 would be typical of an industry that is in the start-up stage.

Explanation:

• Following characteristics would be typical of an industry that is in the start-up age :

• 4. The current penetration rate in the United States is 60% of households and will be difficult to increase.
• The households between $1 million and $2 million in net worth is given below :
• $1,000,000 in wealth is near the 88% in America.
• Around 15,117,804 are households that matched this bracket or more.

• 5 Manufacturers compete fiercely on the basis of price, and price wars within the industry are common.
• There are certain strategies which includes
• price matching,
• evaluating the competitors,
• product re-branding,
• creative advertising and marketing