Question

Love Languages is introducing an improved version of its tutoring targeted to students wanting more in-depth assistance using a CD format. The company has decided to continue to offer their original tutoring package and aim the new product at the original target market; therefore they are employing a ____ product strategy.

Answer 1

Answer: Modified product strategy

Explanation:

 The modifying product strategy is one of the important strategy in the market as it basically refers to the value adding information and also modification in the existing products.

• The modified product strategy also known as the product life cycle where the existing products are get modified according to the new product strategy.
• By adding various types of features and also improve the performance of the product then it known as the product modification.

Therefore, the modified product strategy are used by the company for producing various types of new products and their aim is to produce the new product in the given original target in the market.