Question

While waiting to be seated at a restaurant, Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée. This use of a location-based software application is designed to promote which of the 4E framework objectives?
A. Engage

B. Energize
C. Excite

D. Experience
E. Educate

Answer 1

Answer:

Excite

Explanation:

Excite

The 4 E framework

New framework for marketing communications with social media, can now be framed with the 4 E framework:

EXCITE customers with relevant offers

EDUCATE them about offering

Help consumers EXPERIENCE products, directly / indirectly

ENGAGE with them on a common platform.